Hasta La Motion!

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Launched earlier this year to highlight the diversity of factual programming on SBS, this trio of promos created by US Sydney and Method Studios are simply stunning.

This award winning campaign creatively integrates programme footage into a unique and compelling spot worthy of its broadcaster.

Full credits here.

In an attempt to brand itself as the source for a wide range of cultural and educational programming, Australia’s SBS hired Mighty Nice to push the envelope a bit. The most recent fruits of these labors are a series of slapstick IDs that originally aired during Ashes 2009, a long-standing, wildly popular cricket series between England and Australia.

Slapstick is hard enough to pull off in live action, but to manage it with composited animation is a feat worth applauding. The comedic timing between the actor and his unseen props is perfectly in line with the cartoonish spirit of these spots—a cartoonishness brilliantly offset by the elegant end tags.

For a much more abstract take, Mighty Nice also created a set of idents that interpret SBS as shifting tableaux of form and color inspired by the sounds of SBS.

Although created for the same client, the visual and conceptual distance of these idents from the Ashes spots is a testament to Mighty Nice’s flexibility as a studio.

Posted on Motionographer

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We’ve been promised a distinctively Australian version of Top Gear, so far though it resembles a distinctively franchised version of “regular” Top Gear.

As with the British version of the show, they’ve used the beginning of the first episode to tease us with what’s in the season ahead, which should give you a good idea of what kind of show we’re in for. As always, judge for yourself.