New Zealand-based Assembly strikes again, showing their incredible range for agency Draft FCB and insurance company NZI.
Whether you focus on the craftsmanship of each shot or the comic timing of each vignette, the spot holds up to repeat viewing. The lighting alone had me scrubbing back and forth like mad.
For more about Assembly, read our in-depth interview with the crew.
Collaborating with G-Star’s in-house creative team, Glassworks Amsterdam created a gorgeous odyssey through the production of denim as part of G-Star’s “Art of RAW” campaign.
Directed by Glassworks’ own Rudiger Kaltenhauser, the spot mimics macro photography, creating a hyper-real journey that brims with tactile details, despite being entirely CG.
Production Company
Glassworks Amsterdam
Director
Rudiger Kaltenhauser
3d Artist
Markus Lauterbach
Tim Borgmann
Markus Geerts
Nick Smally
Tim Bolland
Dan Hope
Chris Wood
Flame artists
Kyle Obley
Lise Prudh’omme
Flame Assist
Bob Roijen
Grading
Scott Harris
Executive Producer
Jane Bakx
Client
G-Star RAW
Concept
G-Star RAW creative team
Music
Skrillex
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