Jul
25
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Here’s a challenge for you: condense a 400-year-old, 100 chapter Chinese novel into a two minute animated trailer for the upcoming Beijing Olympics.
Actually, don’t worry, the BBC have already done it…
That’s right, they’ve abandoned the traditional “gold-infused slow-motion footage of athletes” Olympics imagery in favour of something a bit more creative.
Animated by Gorillaz creator Jamie Hewlett with music by Damon Albarn, this video of Monkey and his friends made its debut last night in the UK at 7:27pm with a simulcast across BBC One, BBC Two, BBC Three, BBC Four and BBC News, and will form the centrepiece of the BBC’s Olympic coverage branding.
