Hasta La Motion!

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With the Comcast/NBCU merger complete the newly formed NBC Sports division (which includes a rebranded Versus Network) needed a clear identity.

In steps LA based Troika who created the new branding for the division that would represent everything from the Olympics to Sunday Night Football and Tour de France.

Roll montage..

Happy Thanksgiving from Nathan Love and NBC! In collaboration with NBC Artworks, the studio, once again, resurrects their feathered friend, but this time, for a fun, holiday greeting. I was able to catch up with Creative Director and founder of Nathan Love, Joe Burrascano, where he elaborates:

“We found ourselves with a week of downtime and decided to have some more fun with the NBC Peacock. He’s quick to render, and with Thanksgiving coming up, we couldn’t resist. After giving the team a few hours to brainstorm on their own, Ryan, Anca and I sat down and conceived the story in about 10 minutes. The rest was 5 focused days of hard work and lots of laughs. In the end, it was all worth it – especially when working with the musical genius that is Drew Skinner. I always love seeing how his sound design pulls it together in the end. This time our feathered friend is wishing the world a very Happy Turkey Day, and we hope there’s many more to come.”

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Nathan Love is up to its old tricks, yet again, in NBC Peacock. In collaboration with NBC Artworks, the studio has created an animated station ID that playfully adheres to the NBC brand while showcasing their mastery of character driven animation.

In exploring the origins of the famous NBC logo, Nathan pays homage to the famous peacock logo that has driven the stations branding for over 50 years. Heavily inspired by the 1993  NBC station ID’s created by John Kricfalusi of now defunct animation production studio, Spumco, Joe Burrascano, Nathan Love’s owner and creative director, elaborates:

“The brief was to create a stand-alone logo animation for NBC. The only guidelines were to make it our own, and of course, for it to be ‘the best logo ever.’”

Originally designed to promote NBC programming that was broadcast in color, Nathan has revisited the original mark and retrofitted it for today—bringing slapstick humor and personality to an iconic logo—while at the same time, making it their own.

For exclusive behind-the-scenes artwork on Nathan Love’s, NBC Peacock, see here.

For a multi-page, illustrated article on the history of the NBC peacock, see here.

Posted on Motionographer

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Mun2 is a cable television network in the US based primarily at the young Latino population. Owned by NBC Universal, the channels name is actually pronounced Mundos, which is Spanish for ‘worlds’, with the branding of the station as “Mun2″ just a stylistic choice.

Designed by PepperMelon, the new set of idents, are meant to represent the stations three different “worlds”.

The three different worlds, along with introducing the channel, also represent;

An internal world, where the holographic projections are a representation of what music is currently transmitting right through the boombox.

An individual world. The ID with the girl jumping in slow motion. A super conceptual work where classic moments in Latin American stereotype-citizens living in the US are represented.

An external world, where different actions and interactions between typical latin-urban symbols are represented.

– Thanks to Fernando from PepperMelon for the videos…