Virgin Atlantic Win ‘It Factor’ With MPC

[NEWS=”http://www.cgnews.com/wp-content/uploads/virgin_thumb.jpg”]27708[/NEWS]Virgin Atlantic has launched its latest advertising spot, created by RKCR/Y&R and directed by Traktor, to promote the airline’s ‘it’ factor. The 90 second TV and cinema spot has been produced by Jody Allison at RKCR/Y&R and David Stewart at Partizan, MPC provided the post including a comprehensive pre-viz, extensive compositing and environment work.

MPC’s VFX team led by Rob Walker and Tim Civil was involved from an early stage to figure out how they would create Virgin Atlantic’s stylish spot. A complete pre-viz helped determine the timing of the shots, camera moves, and transitions between scenes.

Filming took place during 6 days at Pinewood, using multiple stages. Most of MPC’s work focused on the complex composites and extensive environment work, which was achieved using a combination of Flame, Maya, Cinema 4D, Nuke, Realflow, After Effects, and Photoshop.

The opening shot presented a typical challenge for the team. All the elements were shot green screen using motion control and integrated in Post. For the small people sliding down the suitcases, a practical to-scale platform was built, and the talent was filmed using a modified camera move derived from the original Girls plate.

The effect in the X-Ray scene was achieved by dressing the talent in mesh clothing, and colour inverting the plates in Flame.

Apart from numerous environmental elements, CG was used to create all the featured planes, mostly notably the full-frame shots with the crew standing on the wing. Also of note are the melting ice-cream girl, Gherkin building, disco ball, martini glass, and cloud layers. Paul Harrison added the master grade.

The 90 sec commercial and cut-downs will be on air in the UK from 1st October.

CREDITS
Directors: Traktor
Agency: RKCR/Y&R
Agency Producer: Jody Allison
Creatives: Pip and Chris
Production Company: Partizan
Production Company Producer: David Stewart
Production Company Producer Manager: Mags Millen
DOP: Stephen Blackman
Editor: Rick Russell @ Final Cut

Post Production: MPC
VFX Lead: Rob Walker and Tim Civil
VFX team: James Adamson, Anthony Bloor, Tim Civil, Russell Etheridge, Bruno Fukomothi, Liam Griffin, Robert Hesketh, Richard Hopkins, Kamen Markov, Mikael Petterrsson, Nidhi Seth, Charlotte Tyson, Rob Walker, Byron Woofendon
Telecine: Paul Harrison

RELATED LINKS
www.moving-picture.com

Beast NY Brings Fantasy to Reality for Zoosk

[NEWS=”http://www.cgnews.com/wp-content/uploads/zoosk_fatface_th.jpg”]27668[/NEWS]Beast recently completed work on two spots, “Fantasy” and the still-to-air “Allergy,” for online dating site Zoosk. The :30 “Fantasy” features Zoosk user Tiffany daydreaming about a perfect romantic date while perusing the Zoosk site with her girlfriends. The fantasy begins reliably enough in a candlelit boudoir but quickly turns into parody with several hilarious blunders, including bumped heads, broken lamps and a strained back. Tiffany realizes that she finds reality much more appealing, and the ad closes with the Zoosk tag and logo.

“Allergy,” is a side-splitting take on blind dates, where a young man suffers a severe allergic reaction when he collects his date for the night out.

Beast New York editor Jim Ulbrich cut the Zoosk spots on an Avid system, working closely with the creative team to realize the client’s vision. “The client and agency were great to work with, and it’s always fun to be involved in a company’s initial foray into traditional marketing,” Ulbrich commented. “As far as comedy goes, the two spots couldn’t be more different. The first spot, ‘Fantasy,” is physical comedy, while ‘Allergy’ is more about story and punch line.”

“Because of the demo and end graphics, which were a crucial part of the Zoosk message, we only had about 20 seconds in which to tell the story,” Ulbrich continued. “You keep asking yourself, ‘What footage pushes the story along as quickly as possible?’ With ‘Fantasy,’ it was easier to pull together. I made sure that the physical aspect of the story was as painful as possible and that really drove the spot.”

“With ‘Allergy,’ it was a bit more difficult. While there was a ton of laugh-out-loud material to work with, I was at the mercy of animals hitting their marks and keeping their continuity. The great footage that did not make the cut will have to wait for the gag reel. In the end, everyone was really happy with how the spots turned out.”

Beast is one of the country’s top editorial facilities for commercials, music videos and web virals. With offices in Santa Monica, New York, Austin, Detroit, Chicago and San Francisco, Beast serves a global clientele with an unparalleled roster of established, award-winning editors as well as up-and-coming talent. Since opening its doors in 2006, Beast has built an impressive and varied body of work for such clients as Harpo Films, Nike, AT&T, Reebok, Southwest Airlines, GM, Toyota, BMW, Mercedes, USAF, Linkin Park and Black Eyed Peas.

CREDITS
Client: Zoosk
Titles: “Allergy” :30 “Fantasy” :30
Agency: Ogilvy Atlanta
Creative Director: Dave Galligos
Creative Director: John Spalding
Associate Creative Director: John Teter
Management Supervisor: Kristin Bitter
Account Director: Katie Thrasher
Agency Producer: Lindsey Fischbach

Production Company: Humble
Director: Jeff Bitsack
Executive Producer/Owner: Eric Berkowitz
West Coast EP: Phillip Detchmendy
Director of Marketing: Dawn Goodburn
Head of Production: Persis Koch
Staff Producer: Kristin Tomborello
Producer: Kayellen Moran

Editorial Company: Beast/NY
Editor: Jim Ulbrich
Executive Producer: Elizabeth Krajewski
Assistant Editor: Jai Shukla

Telecine: Nice Shoes
Artist: Lenny Mastrandrea

Online/Cleanup: Gryphyn
Artist: Scott Bravo
Producer: Julia Williams

Audio: Sonic Union
Audio Engineer: Michael Marinelli

Graphics: Favorite Color
Executive Producer: Dave Dimmick,
Head of production: Carson Hood,
Head of CG: Bill Bourbeau

RELATED LINKS
www.beast.tv
zoosk.com

Cut + Run Edit Skunk Anansie’s ‘Ugly Boy’

[NEWS=”http://www.cgnews.com/wp-content/uploads/ugly_skunk_th.jpg”]27516[/NEWS]The riveting, destructive and very sexy video for Skunk Anansie’s latest release ‘Ugly Boy’ was directed by Paul Street (Streetlight Films) with snappy editing by James Rose at Cut+Run. This edgy music video opens with alluring visuals of Skunk Anansie’s lead singer Skin as she navigates her way to her vintage BMW for a spin in a derelict multi story car park. Skin may have a penchant for rebellious driving and love affairs with ugly boys in this video, but one can’t help but become mesmerized by the cinematic effect of making the grimy glamorous.

Here, Skin drives along while her boyfriend’s sleazy infidelities are played out on the backseat. It’s a fetish for the obscure combined with the violent temperament of the editorial tone that makes this video unique and compelling.

Directed by Paul Street (Streetlight Films) it is a rare diversion into promos from his usual commercial work: “I’ve been a fan of the bands work for a long time,” says Street. ” I connected to the Ugly Boy track immediately – the idea and images for the video came right out of the lyrics. – very quickly and subconsciously.”

Adrian Harrison, Executive Producer of Streetlight says: “I’m absolutely thrilled with Paul’s Skunk Anansie video as it was a challenge to pull off but a big credit to all who were involved in the making of it.”

CREDITS
Record Label: v2 Benelux
Commissioner: Paul McKee
Director: Paul Street (Streetlight Films)
Producers: Julia Guignabel & Adam Frisch
Editor: James Rose, Cut + Run

RELATED LINKS
www.cutandrun.tv
www.skunkanansie.net

The Devil Makes Work for Zoic Studios

[NEWS=”http://www.cgnews.com/wp-content/uploads/devil_chance_th.jpg”]27464[/NEWS]In Universal Pictures’ Devil, a supernatural thriller with the signature touch of producer M. Night Shyamalan, five people are trapped in an elevator and one of them is the Devil. Another unseen force in the film is the invisible effects by award-winning Zoic Studios.

Zoic Studios previously worked with Director John Erick Dowdle and EP Drew Dowdle on their film Quarantine. For Devil, Zoic Studios produced 100 shots including set extensions, matte paintings, CG buildings and atmospheric and stunt based effects for locations interiors. Zoic’s seamless work on Devil was a supporting but essential role to the heart-stopping narrative.


Directed by John Erick Dowdle (Quarantine, The Poughkeepsie Tapes) from a screenplay by Brian Nelson (Hard Candy, 30 Days of Night) and a story by Shyamalan, Devil stars Chris Messina (Julie & Julia), Geoffrey Arend (500 Days of Summer), Logan Marshall-Green (Brooklyn’s Finest), Bojana Novakovic (Drag me to Hell), Jenny O’Hara (Mystic River), Bokeem Woodbine (The Last Sentinel) and Jacob Vargas (Death Race).

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“Suspension of disbelief is at the very heart of the work we do via invisible effects,” says Zoic Studios Producer Raoul Bolognini. “When done perfectly, our work supports and enhances the overall experience.”


About Zoic Studios:
Zoic is an award-winning Digital Studio involved in producing high-end visual effects and animation for feature films, episodic television, commercials, videogames, and interactive media.

Spanning from visual effects, to live action production and specialty shooting, Zoic Studios’ imprint can be seen on “V”, “Human Target,” “Fringe”, and “True Blood”, spots for ESPN, Killzone 2, Mountain Dew, NASCAR, and Tour de France, as well as numerous gaming projects for EA, Activision, Pandemic and Sony. Zoic Studios has offices in Los Angeles and Vancouver.

Zoic Studios’s contribution to the film is featured on the company’s blog: www.idesignyoureyes.com.

CAST
Chris Messina as Detective Bowden
Geoffrey Arend as Vince
Logan Marshall-Green as Tony
Bojana Novakovic as Sarah
Jenny O’Hara as Jane
Bokeem Woodbine as Ben
Jacob Vargas as Ramirez

CREDITS
Directed by: John Erick Dowdle
Produced by: John Erick Dowdle, Drew Dowdle, M. Night Shyamalan, Sam Mercer
Screenplay by: Brian Nelson
Story by: M. Night Shyamalan
Cinematography by: Tak Fujimoto
Editing by: Elliot Greenberg
Distributed by: Universal Pictures

RELATED LINKS
www.zoicstudios.com
www.idesignyoureyes.com
www.universalpictures.com/devil/

SOURCES
Hypeworld
Devil official website

Framestore Gives More Than a Pinch of Salt

[NEWS=”http://www.cgnews.com/wp-content/uploads/salt_ange_train_th.jpg”]27427[/NEWS]Salt, the hotly anticipated Columbia Pictures spy thriller starring Angelina Jolie is on track to be one of this summer’s biggest blockbusters. Film director Phillip Noyce, turned to Framestore, the award-winning VFX and animation company, to create the feature film’s stunning and realistic visual effects.

“The stunt work in the film is fantastic, and in keeping with Phillip Noyce’s brief for realism, our VFX team worked heavily with the stunt crews to achieve key shots that would blend seamlessly within the stunt sequences,” said VFX Supervisor Ivan Moran.

(Click here to view trailer)


Framestore NY was the lead VFX house on Salt and was responsible for key creative direction, technical CG and compositing. This is the first feature film to come out of the recently established film division in the company’s New York offices.

“This was a great film to come out of our new film division at Framestore NY, building on the Framestore legacy for VFX,” said Executive Producer VFX Sarah Dowland. “We knew how key the VFX work would be to the success of the film. There were many scenes and stunts that could not have been achieved without VFX involvement, and if those VFX moments were not realistic, the viewer would not believe the story. The demand for realism and transparency from Phillip Noyce was a challenge, but we were confident we would meet his expectations and we did.”

Salt focuses on the thrilling hunt to uncover the truth behind the identity of Evelyn Salt (Jolie), and that hunt takes the moviegoer on a wild ride. The film features countless stunts, explosions and car chases, each propelling the narrative forward and providing Salt with a number of narrow escapes.

Framestore worked with the Director and DP to carefully map out what could be captured in camera and then partnered with the film’s crew to ensure that the suspense never lets up due to a lack of realism. As the lead vendor on the movie, Framestore worked on over 300 shots.

“The real challenge was to realistically recreate objects and effects that people see every day,” said CG supervisor Theo Jones. “People are so familiar with some of the objects and experiences that we were building in CG and animation, so we needed them to be spot on or people would immediately sense that something was off and the believability of the scene would be in jeopardy.”

Framestore created a variety of CG crowd extensions, vehicles and set extensions to achieve the scale that the Director was after. Framestore’s VFX and animation work was vital to several key moments in the film, assisting the storytelling as well as making the action more compelling. Framestore even built, cracked and eventually disintegrated the floor of St. Patrick’s Cathedral using advanced CG and VFX techniques.

Framestore also oversaw one of the most impressive stunts in the film, when Salt drives off the 59th Street Bridge. A rigged SUV was actually pulled off one of the bridge exit ramps, smashing spectacularly into the taxi’s below.

“Multiple cameras were placed to film the stunt,” said Moran, “With perhaps the most ambitious being a camera rigged inside the vehicle itself, to be used as the backplate for a composite shot of Angelina seen from inside the vehicle on impact.”

To achieve this, the impact camera was later matched on a bluescreen stage, with vehicle seats and rigged airbags built for Angelina to perform against. Framestore was able to quickly comp Angelina’s takes on set to provide invaluable feedback from the director as to how the performance was matching the inside footage of the real SUV crash. For the final shots, CG dust and debris were added to blend the plates together and combined with the surrounding stunt work, the result is a stunning sequence of Salt’s escape.

Columbia pictures presents, in association with
Di Bonaventura Pictures, and Sony Pictures Entertainment

DIRECTOR Phillip Noyce
PRODUCERS Lorenzo di Bonaventura, Sunil Perkash

VFX Framestore

RELATED LINKS
www.framestore-cfc.com
www.sonypictures.com/movies/salt

LAUNDRY! Receives MTV VMA Nomination For Green Day’s ‘’21st Century Breakdown’

[NEWS=”http://www.cgnews.com/wp-content/uploads/gday_cry_th.jpg”]27283[/NEWS]Marking another creative highpoint for the three-year old design studio, LAUNDRY!, led by Creative Directors P.J. Richardson and Anthony Liu, have been honored with an MTV Video Music Award nomination in the category of Special Effects for their work on Green Day’s ‘’21st Century Breakdown.’’ Hosted by Chelsea Handler, the MTV Video Music Awards airs live this Sunday, September 12 at 9 pm EST. Also nominated in the Special Effects category are music videos from Lady Gaga, Eminem, Muse and Dan Black.

‘’This is a great surprise for us, we’re excited about it and a little bit humbled,’’ Richardson says. “This was an incredible challenge for us both creatively and execution-wise, and we’re relieved to know that MTV was paying attention.’’

Director Marc Webb, perhaps best known for his feature film “500 Days of Summer” (2009) and the upcoming Spiderman reboot, came to LAUNDRY! looking to bring to life the iconic look he envisioned, which married the punk influenced stencil art seen Green Day’s ‘’21st Century breakdown’’ album cover, with the decidedly political graffiti style of English street artist Banksy.

‘’Marc came to us with a performance driven idea comprised of shooting the band against a greenscreen and on a Los Angeles rooftop. Marc had some cool storyboards and specific ideas about how the performance and typography of the song’s lyrics needed to sync dramatically,” Liu notes. ‘Beyond that a lot of the visuals were in our hands.’’

To create the look LAUNDRY! integrated Webb’s performance footage, and directed the second unit. They changed the footage to black and white, added an impactful stencil effect, which was then composited together with their own gritty live action footage shot of street life and urban decay. The footage was enhanced further in Adobe’s AfterEffects where textures, environments and sweeping camera moves were added to create the story.

‘’The sheer volume of footage we had to animate in only two weeks was by far the most challenging aspect for us,” Richardson says. ‘’Like most design studios we’re used to working in :30 and :60 intervals, this was four plus minutes of solid 2D animation. It was a challenge for our studio, and this VMA nod validates our effort.’’

In other LAUNDRY! news, the company recently completed work on M.I.A.’s ‘’XXXO’’ music video, as well as new work for HP, Nabisco, Chevy and Levi’s.

About LAUNDRY!
LAUNDRY! is a multimedia design studio based in Los Angeles led creatively by P.J. Richardson and Anthony Liu. Since launching the company in 2006 the company earned a reputation for its wide array of future forward design techniques. For more information contact Executive Producer Michael Bennett at michael@laundrymat.tv. The company is represented for advertising on the West Coast by Michael Di Girolamo of Station Film; Sue Rosen in the Midwest; and by Miss Smith on the East Coast. The Ashy Agency represents them for broadcast.

CREDITS
Client: Warner Bros Records
Project: Green Day ‘’21st Century Breakdown’’

Production: DNA, Hollywood
Director: Marc Webb
Producer: Michael Angelos

Design, Animation & Editorial: LAUNDRY!, Los Angeles
Creative Directors: P.J. Richardson, Anthony, Liu
Executive Producer: Michael Bennett

RELATED LINKS
www.laundrymat.tv
www.mtv.com/ontv/vma/2010/
www.mtv.com/ontv/vma/2010/best-special-effects/

Charlize Theron Saves Brandon Flowers in Crossfire

[NEWS=”http://www.cgnews.com/wp-content/uploads/crossfire_flowers_th.jpg”]27247[/NEWS]The Killers’ frontman, Brandon Flowers, has stepped out on his own for a new album titled ‘Flamingo’. Brandon turned to Director Nash Edgerton and The Mill LA for the video, starring Charlize Theron to accompany his track ‘Crossfire’.

A former stuntman, Nash was very in tune with the environment and used his background skills to create the filmic piece. Unlike most directors’ treatments, Nash produced an edited version of the video starring friends to use in pre-production. He even had one of his bearded friends starring as Charlize’s sexy character.

The video puts Charlize in the role of savior, fighting sword-wielding Ninjas. The main effects application was rig removal from all the various production stunts. Lead Flame Artist Andy Bate worked to remove heads, animate flying ninja star weapons, detonate and rebuild windows and paint flames, amongst other effects.

Andy was very pleased with the result, adding “It was a fantastic job. Nash is a really dedicated director and his stuntman background make the experience an incredible collaboration.”

The Mill is a world-leading visual effects company with bases in the globe’s three most important advertising centres – London, New York and now Los Angeles. The Mill has worked on some of the most memorable visual effects projects in the world, including Ridley Scott’s ‘Gladiator’ for which it gained a VFX Oscar.

The Mill has won more awards for visual effects than any other facility in Europe including those for Johnnie walker ‘Human’, Sony ‘Balls’, Sony Playstation ‘Mountain’ and Honda ‘Cog’.

CREDITS
Artist: Brandon Flowers
Track: Crossfire
Production Company: The Directors Bureau
Record Company: Island Def Jam Music Group
Director: Nash Edgerton
Exec Producer: Lana Kim
Producer: Lawrence Lewis/Anke Thommen
Director of Photography: Morgan Susser
Editor: Nash Edgerton
Editorial Assistant: Sitha San
Post-Production: The Mill Los Angeles
Producer: Lee Pavey
Lead Flame Artist: Andy Bate

RELATED LINKS
www.the-mill.com

SOURCE
www.the-mill.com

New VFXChallenge! Create A Crowd and Make An Epic

[NEWS=”http://www.cgnews.com/wp-content/uploads/gladiator_tiger_th.jpg”]27154[/NEWS]VFX403 – the third challenge in the fourth series of the VFXChallenges is now live! This new task will test the crowd duplication skills of the VFXTalk community. So read on! and then follow the link below to the full challenge details in the VFX Challenge forum.

Film viewers will be transported to the very edge of their seats if engaged by an exciting crowd scene during a movie. A crowd can be compelling and will create the spine tingling atmosphere of epic cinematic moments.

In a ‘Mexican wave’ towards memorable scenes from the likes of blockbusters Gladiator and Invictus; VFXChallenge VFX403 will require you to test your crowd duplication skills. In the third challenge of the series VFXTalk wants you to ‘rent a crowd’ and ensure that excited people are jumping in their seats.

Your crowd can be watching a sporting contest, rock concert, alien gladiatorial battle or a historical joust if you like; but the focus of this challenge is on the crowd and not on the event within the arena. You have free reign to show us as much or as little of the stadium and performance as you wish.

You can introduce 2D or 3D elements, modify the video footage we supply and use your matte painting talent to bring this all to life. Use your crowd duplication skills to create a seamless believable audience and bring on the stadium atmosphere!

Follow this link to VFX403 – Create A Crowd and Make An Epic– for all the details!

Submissions for VFX403 start today!

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VFXTalk Master Interviews Return! Call For Questions For Iron Man 2 – Double Negative

[NEWS=”http://www.cgnews.com/wp-content/uploads/im2_iromnan_th.jpg”]27119[/NEWS]September 2010 sees the return of the VFXTalk Master Interviews where you, the VFXTalk community, can pose questions on the latest VFX film work to the best VFX artists in the industry. Over the next year we guarantee a number of fantastic opportunities to speak with respected digital artists on some visually thrilling cinematic masterpieces; including Robin Hood and Inception!

VFXTalk to Interview Double Negative on Iron Man 2!
We are excited to announce that kicking off the series is world leading production facility Double Negative on their work for the comic book adventure ‘Iron Man 2’. The long awaited superhero sequel was directed by Jon Favreau, and the Double Negative team worked under the direction of overall VFX Supervisor Janek Sirrs.

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So now here is your chance to ask the Double Negative team about their work on Iron Man 2. Find out about the thoughts behind the process, the difficulties that they encountered, how certain shots were realised; and the finished elements that they are most proud of. Your questions will be sent over to DNeg Visual Effects Supervisor Ged Wright, 2D Supervisor Victor Wade, and co-CG Supervisors Jordan Kirk and Katherine Roberts. Read on for more information and post your questions at the bottom of this thread!


Double Negative
Since its formation in 1998, Double Negative has firmly established itself as a leading player in visual effects production worldwide, and boasts more than 70 feature films to its credit. Located in the heart of London’s Soho, the company is led by Managing Director Alex Hope and CEO Matt Holben. Recent Double Negative film work includes: Inception, Prince of Persia: The Sands of Time, The Wolf Man, Kick-Ass, Sherlock Holmes, 2012, The Green Zone, Angels & Demons, Harry Potter and the Half Blood Prince, The Boat that Rocked, Fast & Furious, John Carter of Mars, Harry Potter and the Deathly Hallows, The Sorcerer’s Apprentice, Scott Pilgrim vs. the World and Attack the Block.

Iron Man 2
Director Jon Favreau and Oscar nominee Robert Downey Jr. were reunited for the highly anticipated sequel to the blockbuster film based on the legendary Marvel Super Hero ‘Iron Man’. In ‘Iron Man 2’ the world is aware that billionaire inventor Tony Stark is the armoured Super Hero Iron Man. Under intense pressure from the government, the press and the public to share his technology with the military, Tony is unwilling to divulge the secrets behind the Iron Man armor because he fears the information will slip into the wrong hands.

Watch Trailers Here!


Double Negative – The Monaco Sequence
The Dneg team, under the supervision of Janek Sirrs, completed around 250 shots in the Monaco sequence which begins with Tony Stark’s arrival in Monaco for the Grand Prix.

Tony Stark owns one of the cars competing in the race and he decides to get out onto the track and race the car himself. As the race unfolds Ivan Vanko’s Whiplash, disguised as an official, walks out onto the track and activating his lethal electric whips, he slices both the lead car and Stark’s in two. Stark’s driver, Happy Hogan and former PA, Pepper Potts witness the attack on TV and jump into Stark’s Rolls Royce, driving onto the track and weaving through the oncoming race cars.

Stark manages to crawl from the wreckage of his car as more cars pile up on the track. Whiplash closes in on Stark, slicing several more cars until Stark is trapped, surrounded by flaming wreckage. The Rolls Royce screams around the corner and slams into Whiplash, pinning him against the barrier. As Stark opens the car door to get in, Whiplash recovers and starts slicing the Rolls Royce into pieces. Pepper manages to throw Tony a high-tech suitcase containing his lightweight, portable Mark V Iron Man armour. Stark activates the suit transforming himself into Iron Man, and takes on Whiplash in a manic struggle, with eventually the Ivan Vanko character coming off second best.

DNeg’s work on the Monaco sequence fell into three broad categories: Race-day Monaco and Grand-Prix, the Whiplash Attack; and Stark’s Mk V armour and suit-up.

Re-recreation of Race-Day Monaco, Crowds & Historic Grand-Prix Cars
DNeg created two highly detailed digital versions of each of the eleven cars which feature in the Historic Grand Prix race through the Monaco streets. Five art-department cars were built specifically for the Monaco sequence and six genuine vintage grand prix cars were brought in to make up the rest of the grid. The non-digital cars are only seen static on the starting line before the race begins.

Throughout the entire Monaco sequence sprite crowds and practical crowd elements were used to populate the Monaco stands and buildings, with CG agents used to break up the sprite crowd and perform any specific actions.

Whiplash’s Electric Whips and Associated Damage & Destruction!
Producing a look for Whiplash’s whips and the damage they cause to the cars, racing track and Iron Man himself, was a considerable challenge for the DNeg team. Drawing a parallel with the creation of the Mk I Iron Man suit in the previous Iron Man movie, the Whiplash rig is homemade and somewhat rough around the edges.

One of the most complex VFX tasks undertaken for the movie was creating the interaction of the whips with Iron Man. This ‘Thermite’ effect required a combination of all other ‘whip VFX’ to generate the smoking, molten metal that streams from Iron Man when the whips are wrapped around him.

Mk V Iron Man Armour and Suit-up
Some of the greatest technical and creative challenges on Iron Man 2 came from the 50 shots at the end of the sequence featuring the Mk V Iron Man ‘suitcase’ armour. This portion of work posed a couple of unique challenges, firstly the conceptual challenge of making the deployment and assembly of the armour plausible, and secondly the choreography of the close-quarters fight with Whiplash and Iron Man’s interaction with a live-action performer to whom he’s directly connected for much of the fight. The notion that Stark would have designed the Mk V to be as easy as possible to use led to the idea that the case can be deployed whilst still on the floor, so when Stark lifts it to his chest the armour is already partially formed.

Speak to the DNeg Team!
So now here is your chance to ask the DNeg team about their work on Iron Man 2, the thoughts behind the process, the difficulties that they encountered, how the shots were realised; and the finished elements that they are most proud of.

Your questions will be sent over to DNeg Visual Effects Supervisor Ged Wright, 2D Supervisor Victor Wade, and co-CG Supervisors Jordan Kirk and Katherine Roberts.

This call for questions will be open for one week and will be closed at the end of working play on Tuesday 7 September 2010.

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Post your Questions!
We will be taking questions for a week before sending them over to Double Negative to answer -please try to focus your questions on the areas of the film covered above. You can also ask the guys at Double Negative general questions related to their tools, their work and their workflow!


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To ask a question just reply to this post by hitting the reply button below – and feel free to ask multiple questions if you like. This call for questions will be closed on 7 September so get some good questions posted as quickly as possible, and we’ll gather them and forward them to the artists at Double Negative to answer!


*Because this thread may contain spoilers from the movie, it is recommended that you go see the movie before proceeding further!

Related Links:
www.dneg.com
http://ironmanmovie.marvel.com

Image Credits:
Iron Man 2, the Movie: © 2010 MVL Film Finance LLC. Iron Man, the Character TM & © 2010 Marvel Entertainment LLC & subs. All rights reserved.

MPC Bring Players to Life For Cadbury Game

[NEWS=”http://www.cgnews.com/wp-content/uploads/css_fisheye_th.jpg”]27061[/NEWS]Fallon and A Glass and A Half Full Productions have created Cadbury’s latest commercial ‘Spots V Stripes’, an underwater adventure eagerly anticipating the ‘big game’ of 2012. Nick Gordon directed the spot through Academy Films and Augusto Sola was the Creative Director. MPC created a full cast of over 60 photorealistic CG creatures and provided extensive environment work.

As an official sponsor of the Olympics 2012, Cadbury’s is already building up for the event and has created their own big game, sub-aquatic style. MPC was involved during pre-production including pre-vis and concept work to develop the right look for the creatures and the environment. It was clear from an early stage that VFX would play an essential role in the success of the ad; all the animals had to be fully CG and most of the environments had to be created or enhanced in post. MPC’s Jake Mengers led the team as VFX Creative Director with Stefan Gerstheimer as 3D Supervisor and Michael Gregory as 2D Supervisor.

The Director wanted to create a photorealistic look for the creatures but their livery had to be adapted to fit with the teams; stripes and spots. MPC’s main challenge was modelling, animating and texturing 14 different types of animals including turtles, devil rays, octopuses, sailfish, ducks, crabs and mantis shrimps. All the assets were modelled in Maya, painted in ZBrush, textured using Body Paint and rendered with Mental Ray.

The live action plates for the environments were captured in the Red Sea during a 5-day shoot. Many of the underwater environments were rebuilt entirely using a combination of 3d elements and live-action projections.

Reference material gathered during the shoot helped the 2D team recreate the environment matching detritus, caustic light and the light rays in 3D, combined with volumetric shadows for added realism. A lighting setup was designed to mimic the underwater conditions in a render efficient way.

(Click here to view full promo)


‘To composite the creatures into the live action plates we looked at a lot of real reference we had shot and also lots of underwater stock footage – explains 2D Supervisor Michael Gregory. With the help of some wonderfully lit cg and some irridescence passes we were able to seamlessly composite them back into the plate. Paying particular attention to the depth cueing of the shot and adding light rays, subtle flares and detritus helped us bring all the shots to life.’

The balloons were rendered with 4 different textures including barnacle, lichen and moss passes then integrated with 3d bubbles and exploding cloudy fluid simulated in Maya.

The crescendo to the commercial is a slow motion exit shot with a Tufted Duck being chased by the Sailfish and Devil Ray. The duck was feathered using Maya Fur and rendered using Mental Ray. All of the slo-motion water elements were created with bespoke Bokeh and Real Flow water. Jean-Clement Soret added the all-important master grade.

Quote:

‘I remember the reaction when I fist shared the idea with the Client. “We love it”, they said “But how the fuck are we going to do it??” I had the same thought as I never before worked on such a big a post production job and the ad relied on a flawless post production. After 9 months of working with Jake and his team of 40 guys and with Nick I can say we fucking did it…’ Augusto Sola – Creative Director.


RELATED LINKS
www.moving-picture.com

CREDITS
Director: Nick Gordon
Advertising Agency: Fallon
Agency Producer: Nicky Barnes
Creative Director: Augusto Sola
Production Company: Academy Films
Production Company Producer: Lucy Gossage
Editor: Ed Line @ Final Cut

Post Production Co: MPC
Post Production Producer: Julie Evans
VFX Creative Director: Jake Mengers
VFX Line Producer: Stefano Salvini
VFX Supervisors: Stefan Gerstheimer (3D) and Michael Gregory (2D), Jorge Montiel Meurer (Animation)

3D VFX Team: Adam Burnett, Adam Elkins, Adam Leary, Ahmed Gharraph, Andrea Falcone, Andrea Kozakova, Andreas Graichen, Andrew Brooks, Andrey Ryabovichev, Anthony Bloor, Antoine Moulineau, Ben Wiggs, Charlotte Tyson, Chris Petts, Christopher Gooch, Dominic Edwards, Fiona Russell, Glen Swetez, Grant Walker, Ian King, Ian Ward, James Bailey, Janak Thakker, Janek Lender, Jason Brown, Jorge Montiel Meurer, Liam Griffin, Mark Brown, Monica Taddei, Nicholas Illingworth, Nidhi Seth, Richard Hopkins, Robert Hesketh, Rodney McFall, Sandy Heslop, Simon Payne, Stefan Gerstheimer

2D VFX Team: Fabio Zaveti, Greg Howe-Davies, Heather Goodenough, Jim Spratling, Kelly Bruce, Michael Gregory, Neil Griffiths, Stephen Newbold
Telecine: Jean-Clement Soret