‘Terminator Salvation’

[NEWS=”http://www.cgnews.com/wp-content/uploads/terminator_skull_thumb.jpg”]18937[/NEWS]‘Terminator Salvation’, the fourth in the Terminator film series, is being touted as a science fiction post-aolcalypitc war film, and is the creation of American director McG. ‘The Terminator’, released in 1984 and directed by James Cameron, was followed by two film sequels and a TV series: The Sarah Connor Chronicles. Now with talk of two further instalments in the pipeline and Christian Bale signing up for a total of three Terminator films; things look promising for a second Terminator trilogy. ‘Terminator Salvation’ is set in post-apocalypic 2018, where John Connor is the man fated to lead the human resistance against Skynet and its army of terminators.

But the future that Connor was raised to believe in is altered in part by the appearance of Marucs Wright, a stranger whose last memory is of being on death row. Connor must decide whether Marcus has been sent from the future, or rescued from the past.

As Skynet prepares its final onslaught, Connor and Marcus both embark on an odyssey that takes them into the heart of Skynet’s operations, where they uncover the terrible secret behind the possible annihilation of mankind.

Visual Effects for the movie were undertaken by Industrial Light & Magic (ILM), with Asylum fx and Rising Sun Pictures bringing their skills to various sequences.

Speculation has been rife on the subject of Arnold Schwarzenneger, the original terminator, making a cameo appearance in the film. Recent comments from director McG indicate that he is working hard with ILM to bring Arnie back in digital form only.

Quote:

“The T800s as we know them look like Arnold [Schwarzenneger]. The T800 plays a big role in this movie.. I can’t quite tell you how we express that …. what we’re trying to do is create visual effects and write code that’s never been written before …. we’re working very diligently on going up to ILM in San Francisco ….to address this very nature.”
(MCG -The Playlist)


Wishing to avoid comparisons with the Transformers franchise, McG has stated “Transformers is an excellent movie, but our film is not about big robots. I wanted it to have lots of hardware and velocity, but I didn’t want to hang the whole movie on it.”

In addition to the brilliant CG work generated for ‘Terminator Salvation’, McG contracted Stan Winston studios to create real life models of some of the terminator characters that the human cast could interact with.

Stan Winston, the special effects pioneer who designed the original Terminator endoskeleton, worked on Terminator Salvation prior to his death in June last year. McG intends to dedicate the moive to Winston’s memory.

Joseph “McG” McGinty Nichol is a film & tv producer and director. His previous work includes the blockbuster film ‘Charlie’s Angels’ and notable commercials for GAP and Coca-Cola.

Terminator Salvation will be released in the US on 22 May and in the UK on 5 June 2009. It will compete for box office success with the forthcoming Star Trek, also due for release in May 2009.

About Industrial Light & Magic

Since 1975, Industrial Light & Magic (ILM) has been providing post-production visual effects services to the entertainment industry. Motion pictures, commercials, trailers, music videos and special venue projects have utilized ILM’s unequalled artistry in techniques such as model making, matte painting, computer-generated imagery, digital animation and a variety of related processes required in the production of visual effects.

Groundbreaking software required for digital image production has been developed and shared with the industry at large and adopted by other companies and software manufacturers. ILM regularly consults with some of the industry’s most highly regarded filmmakers on proof of concept tests. ILM has been associated with fourteen movies which have earned the Oscar for Best Visual Effects and has been awarded seventeen technical achievement awards from the Academy of Motion Picture Arts and Sciences.

CAST
Christian Bale – John Connor
Anton Yelchin – Kyle Reese
Sam Worthington – Marucs WRight
Bryce Dallas Howard – Kate Connor
Moon Bloodgood – Blair Williams
Common – Barnes
Jadagrace – Star
Helena Bonham Carter – Serena
Roland Kickinger – T-800
Chris Ashworth – Richter
Chris Browning – Morrison
Jane Alexander – Virginia
Michael Ironside – General Ashdown
Linda Hamilton – voice
Michael Papajohn – Carnaham
Beth Bailey – Lisa
Anjul Nigam – Rahul
Babak Tafti – Malik

CREDITS

Director – McG
Producers – Derek Anderson, Victor Kubicek, Jeffrey Silver & Moritz Borman
Original Music – Danny Elfman
Cinematography – Shane Hurlbut
Production Design – Martin Lain
Distribution North America – Warner Bros
Distribution International – Sony Pictures Entertainment

RELATED LINKS

http://terminatorsalvation.warnerbros.com
http://www.ilm.com/
http://www.rsp.com.au
http://www.asylumfx.com

Words:

CGNews Network

Sources:
Terminator Salvation official website
The Playlist

Comingsoon.net

Brand New School Expans & Folds For Toyota

[NEWS=”http://www.cgnews.com/wp-content/uploads/bns_toyota_thumb.jpg”]18936[/NEWS]Brand New School recently completed work on a whimsical and eclectic spot via Saatchi & Saatchi for the Toyota Rav4 sport utility vehicle. Co-directed by Brand New School’s Jonathan Notaro and Eric Adolfson, the 30-second spot uses vibrant locations, an attractive cast, and some (literally) mind-bending visual effects to transform the urban landscape with elegant efficiency. Opening with a bright red Rav4 driving down a typical-looking street, we see the vehicle approaching a gas station.

As the car rolls past, the accordion-style canopy hovering over the pumps literally folds into itself, dropping it and the rest of the gas station into the earth. Just as quickly as the station sank into the earth, a multi-tiered fountain springs up. The reference to the Rav4’s admirable fuel efficiency is quickly and elegantly achieved.

Quote:

“The initial treatment for the spot called for a simplified 2d folding approach, which we then expanded on, incorporating other fold- related influences including Mad Magazine¹s famous fold, and more recently Beck’s music video ‘Girl’,” says Notaro. “We brought a more complex feel to this idea by incorporating different perspectives and moving cameras while the folds were happening, and the scenes transforming. We wanted to use this fun expanding and collapsing canvas to emphasize the RAV4’s features, and also as a transitional device. We had to be careful in our design of the folds, and choreography of the talent wand the camera, knowing that whatever we conceived, needed to be achieved in 1 ambitious shoot day”.


To highlight the car’s interior room, a group of young people emerge from an urban café, unfolding like paper dolls as they do so. As they approach the Rav4, the airbags included in the vehicles Star safety system fold into themselves like delicate pieces of origami-style paper.

As the car prepares to drive away, the street itself folds in on itself, swallowing a long line of competing SUVs. Finally, the urban architecture collapses together, accordion-style, revealing a verdant landscape bathed in golden-hour sunshine.

Quote:

“We were determined to use realistic folding techniques in the spot, to give it that elegant, honest and inventive feel,” says Adolfson. “The scene with the airbags gave us a great opportunity to employ this radial, origami-style folding in a clever way. In order to get a sense of how these structures would, or should, fold in on themselves, we actually took to folding little maquettes out of drawings and location photos, just to see what would look best. We tried to be very true to actual folding patterns, and even scouted out locations on architecture that seemed like it could be folded. It was a lot of fun in the end.”


www.brandnewschool.com
www.toyota.com/rav4/

Framestore Create E*Trade Wings (Superbowl)

[NEWS=”http://www.cgnews.com/wp-content/uploads/etrade_wings_thumb1.jpg”]18935[/NEWS]The challenge with the E-Trade baby is – as it is with any well established (and loved) character – to move him on without losing the qualities that endeared him in the first place. Agency Grey Worldwide (NY) and Director Randy Krallman for Smuggler have done this triumphantly in two new spots that they unveiled during the 2009 Super Bowl. 401K and Wings both feature our youthful hero (voiced, as previously, in a superbly laid-back performance by the director) but in each case there is a second character – a golfing rival and a keen amateur vocalist.

To add more would be to spoil the fun, but suffice to say that the droll tone is once more note perfect. Senior Flame Artists Alex Thomas and Raul Ortego led Framestore’s efforts, supported by Tom Leckie and Mindy Dubin.

Quote:

“As with Trading and Banking, we had a large task to complete in a very short time. The new elements of a longer monologue and interaction with a second character added to the challenge but, as always, our amazing team of Flame Artists delivered brilliant work.” Laney Gradus Head of Production, Framestore



About Framestore

Framestore has been working in digital film and video for over 20 years now, creating original and astonishing work that has helped make it the largest visual effects and computer animation studio in Europe.

Amongst Framestore’s notable commercial credits are Smirnoff Sea (winner 2007 VES ‘Visual Effects in a Commercial’, The Chemical Brothers The Salmon Dance, Casino Royale – Title Sequence, Vauxhall C’mon campaign , Sure Go Wild, Guinness noitulovE, Johnnie Walker Fish, Levi’s Odyssey and Guinness Surfer.

CREDITS
Agency: Grey Worldwide
Chief Creative Officer: Tor Myhren
Executive Creative Director: Noel Cottrell
Creative Director: Paul Behnen
Executive Producer: Alison Kunzman
Art Directors: Paul Behnen, Amy Ferguson
Copywriters: Eli Terry, Randy Krallman
Agency Executive Producer: Bennett McCarroll
Agency Producer: Alison Horn
Production Company: Smuggler, New York
Director: Randy Krallman
Editorial: Joshua Berger @ Cosmo Street
Visual Effects: Framestore
Graphics: Speedshape
Audio: Sound Lounge

RELATED LINKS

www.framestore.com

www.grey.com

Superfad Finds Comic Relief In Red Nose Day Campaign

[NEWS=”http://www.cgnews.com/wp-content/uploads/superfad_3_noses_thumb.jpg”]18916[/NEWS]Superfad was honored to help the comic relief red nose campaign by taking on the nose animation quota for both the charity and the BBC/red bee’s cross media campaigns. Commissioned to create a series of promos for TV, web and cinema, Superfad developed and animated the launch spots for the three iconic red noses (This One, That One and The Other One, new designs for 2009) and in doing so help developed the awareness campaign hand in hand with the charity. The animated noses also feature in the launch trailer starring the comic duo Simon Pegg and Nick frost.

Quote:

“Breathing life into the three noses was a lovely animation project, made all the more satisfying in the light of the incredible achievements of comic relief. It also helped that we kind of fell in love with the noses themselves and so channeled that love into making them move in a proper rubber nose authentic way. I think that makes us rubber animation pioneers.” Superfad London


Red Nose Day aims to make a difference to the lives of thousands of people living in abject poverty, or facing terrible injustice, both across Africa and in the UK. From combating domestic violence to assisting people affected by HIV and AIDS, Red Nose Day funds long-term projects that help people help themselves.

Since its launch 25 years ago, Comic Relief has generated over 500 million GBP for numerous worthy causes. The main TV event broadcasts on BBC 1 on 13 March 2009.

About Superfad
Superfad is a brand-driven design and live action production company; a collective of designers, directors, animators, and artists. Their mission is to see brands in unexpected ways and to express a brand’s voice in an undeniably original fashion.

Superfad’s work runs counter to the trend of design studios who present a singular house style. With offices in Los Angeles, New York, Seattle and London, thier work is informed by a wide array of cultural and intellectual influences. Fine art, science, math, and literature are fused with illustration, photography, and technology to produce stunningly original imagery.

Superfad was founded in 2001 and has produced award-winning work for many of the most respected brands worldwide. Honda, Sony, Target, Adidas, and AT&T are just a few of the companies who have turned to Superfad for inspired branding.

RELATED LINKS
http://superfad.com

www.rednoseday.com

www.comicrelief.com

Syndrome Flies For Dyrdek’s MTV Fantasy Factory

[NEWS=”http://www.cgnews.com/wp-content/uploads/fantasyfactory_thumb.jpg”]18801[/NEWS]LA-based directing collective and design/animation group Syndrome just rolled out the show open for Rob Dyrdek’s new MTV show Fantasy Factory. The graphically explosive sequence shows renowned street skater Rob Dyrdek bouncing rapidly through a colorful fantasyland of pipes, ramps, and funnels leading from city streets to twisting pipeworks to the mouth of a lion, among other incredible scenes. Dyrdek’s mascot, Meaty – a mainstay from his original show, Rob and Big – of course accompany him on this rapid-fire montage, joined by new puppy and sidekick Beefy.

To capture this dynamic graphical world, Syndrome shot Dyrdek against a greenscreen and transposed him over the boarded-out scenes. The idea was to create a video that symbolized the free-flowing thoughts in Rob’s head as they materialized in a stylized fashion, capturing his vivid imagination.

Quote:

“We had a blast with this one!” noted Syndrome’s Executive Producer Monica Blackburn. “Rob and his crew were great to work with. We were really excited to have this opportunity to showcase Syndrome’s ever-evolving capabilities with such a creatively intense crew on a high-profile new show.”


Rob Dyrdek’s Fantasy Factory, which launched on MTV on Feb. 8, revolves around a fantasy warehouse in Los Angeles loaded with an incredible skate park, a giant skate ramp launching into a foam pit, a basketball court, Dyrdek’s office loaded with his massive collection of skate decks, and “Corpo,” a corporate office on the second floor that houses his lawyer, toy designer, and executives, among others. Dyrdek will include a whole cast of characters, including an SUV named Stormtrooper, a three-wheeled car named T-Rex that can outrace a Ferrari, and, of course, his dogs Meaty and Beefy.

Quote:

“Syndrome killed the open,” said Rob Dyrdek. “I wanted something that captured the insanity of what we’re doing with this show and they nailed it. From the live action skating, to the funky graphics – it really sets up the kind of Willy-Wonka fun that we have on the show.”


The Creds:
Rob Dyrdek’s Fantasy Factory: Main Title and Show Package Design
Air Date: February 2009
Network: MTV

Concept/Design/VFX: Syndrome

About Robot Films:
Robot Films is a Los Angeles-based creative lab producing music videos, feature and short film, web content, TV and commercials. Lead by veteran Founder/Director Chris Robinson and Executive Producer Amanda Fox, Robot offers a wide range of services, boundless energy, and vast experience . In addition, Robot houses directing collective and design/animation group, Syndrome who are prolific directors and often collaborate on Robot directed jobs. Syndrome is a multi-disciplined trio comprised of Directors/Designers Micah Hancock, James Larese, and Mars Sandoval. Syndrome’s primary focus is merging science with soul, and manipulating technology for the sake of creative growth and artistic expression.

RELATED LINKS
www.robotfilmcompany.com

www.syndromestudio.com

Mother & jumP Open It Up To Full Throttle

[NEWS=”http://www.cgnews.com/wp-content/uploads/pic-fullthrottle_thumb.jpg”]18800[/NEWS]New York-based creative editorial company jumP recently collaborated with Mother on a six spot campaign showcasing a behind the scenes racetrack view for the energy drink Full Throttle. The :30 and :60 spots pique our senses as various types of race inspired music sets the tone for the high-energy build up. Flashes of Full Throttle are intercut throughout, showing how the drivers and their entourages get “fueled up” for the intense races. Editor Luis Moreno keeps us on the edge of our seats by jump cutting from one scene to next.

By creating discontinuous scenes, Moreno creates a form of emotional continuity that makes us feel like spectators.

jumP is an award-winning, New York-based creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients.

The company roster includes Partner/Editors: Luis Moreno and Michael Saia, Editors: Lin Polito, William Zitser and David Bryen, Partner/Managing Director: Dee Tagert and Executive Producer Elizabeth Krajewski.

The Creds:
Client: Full Throttle
Spots Title: Good Morning :60; The Faces :60; The Machine :30; Left Behind :60; To the Line :30; Legend :60

Agency: Mother New York
Art Director: Mat Driscoll
Creative Director(s): Linus Karlsson, Paul Malmstrom
Copywriter: Greg Hunter
Agency Producer: Michael Aaron

Prod Company: Greencard Pictures
Director: Linus Karlsson
Director of Photography: Crille Forsberg
EP: Nick Kadner
Producer: Hend Baghdady

Editorial: jumP/NY
Editor: Luis Moreno
Assistant Editor: David Bryen
Managing Director: Dee Tagert
Producer: Jenna Louie

Telecine: The Mill
Colorist: Damien Van Der Cruyssen

VFX Company: Manic
Artist: Eddie Reina

Finishing: Manic

Sound Design: Manic
Sound Designer: Stephane Guyot
About jumP:

RELATED LINKS
www.nycjump.com

Crossroads Mines Manhattan For Bravo’s Make Me A Supermodel

[NEWS=”http://www.cgnews.com/wp-content/uploads/supermodel_thumb.jpg”]18738[/NEWS]The second season of the hit Bravo series Make Me a Supermodel is strutting onto the scene with promos shot and directed by bi-coastal Crossroads Branding + Promotion. The provocative clips feature a rich montage of host Tyson Beckford, Nicole Trunfio, and the show’s models posing in front of huge rear projections of New York architecture. The models’ confessionals — a staple of the show’s improvised style — play in voiceover as the models move across the screen.

The eye-catching :30s feature B&W still photographs of the New York skyline, bridges, streets and landmarks, vividly contrasting the brightly attired foreground models. Crossroads director Glenn Lazzaro sought to showcase America’s fashion capital, where the show is set, by mixing architectural photography and live-action in a stylized, arresting way.

Quote:

“By blurring the boundaries between still images and live action, we tried to bring fashion magazine portraiture to life,” said Lazzaro. “That allowed us to reflect the show’s sexy, spontaneous spirit while capturing Manhattan’s rough, iconic beauty.”


Crossroads has produced dozens of Bravo campaigns over the past four years, including promos for Top Chef and Shear Genius. The second season of Make Me a Supermodel debuts Wednesday, March 4, at 10 p.m. EST on Bravo.

Quote:

“Is there a cooler network for hip pop culture?” added Crossroads executive producer Dean Winkler. “We don’t think so, and we’re delighted to have the privilege of helping them promote their brand.”


About Crossroads Branding + Promotion:
Crossroads is a creative services agency that delivers award-winning branding and promotion for broadcast and entertainment clients. It has recently produced shiny new campaigns for Bravo, CBS, ESPN, Lifetime, HGTV, ABC, and other fine networks.

With its sister company Headlight, a creative design studio, Crossroads offers full-service brand solutions. Both are divisions of Crossroads Films, a multimedia company with offices in New York, Los Angeles, Chicago and London.

Quote:

“One of the things we love about working with Glenn and Crossroads is how collaborative they are,” said Amy Troiano, Bravo’s VP/on-air promotion. “They always know how to make any idea look gorgeous, and we’re thrilled at how the footage for Make Me a Supermodel jumps off the screen.”


The Creds:
Client: Bravo
Spot Title: Make Me A Supermodel Promos
Air Date: February 2009

Agency: Bravo On-Air Promotion
VP Brand Strategy/CD: Trez Thomas
VP: Amy Troiano
CD: Justin Reichman
Graphics Designer: Fran Chamberlain
Senior Writer/Editor/Producer: Craig Shannon

Prod Company: Crossroads Branding + Promotion
Director: Glenn Lazzaro
EP: Dean Winkler
DP: Pierre Rouger

Art Director: Richard Piekos
Post Production Supervisor: Brett Karley
Producer: Bettina Schneider
Production Manager: Logan Luchsinger

Shoot Location: Silvercup Studios, NYC

Asylum and Teleflora Unleash The Flower Power

[NEWS=”http://www.cgnews.com/wp-content/uploads/asylum_teleflora_thumb.jpg”]18737[/NEWS]Premier West Coast design and VFX studio Asylum brings to life a foul mouthed bouquet of flowers in the new high profile ad for Teleflora via The Fire Station. The spot had its debut during this year’s Super Bowl. The spot, spearheaded by VFX Supervisor Piotr Karwas, opens with several office workers standing around a cubicle as a box of flowers is delivered to a fellow co-worker. When she opens the box she gets more than she bargained for as a wilted but rowdy bouquet of flowers hurls insults at her while co-workers look on in shock.

The message is clear: sending flowers in a cardboard box isn’t the best way to show you care. Teleflora flowers are hand arranged and hand delivered in a keepsake vase, not in a box. That’s the Teleflora difference.

About Asylum

Asylum is a premier visual effects and design company, handling high-profile features, commercials, music videos, and emerging media content for web and mobile platforms.

Asylum created the visual effects for such films as The Curious Case of Benjamin Button, Master And Commander: The Far Side Of The World (Academy Award and BAFTA nominated), Moulin Rouge, Minority Report, Phantom Of The Opera, Pirates Of The Caribbean ll & lll, Mel Gibson’s Apocalypto, Tony Scott’s Déjà Vu, Man on Fire & Domino and Ridley Scott’s Black Hawk Down. Asylum has done spot work for brands such as Nike, Sony Playstation, Coke, BMW, Gatorade and Visa.

In addition, Asylum Design has created award winning title and graphic design work for such films as Tim Burton’s Charlie and the Chocolate Factory, X-Men I & II, The Island, Bad Boys II and XXX.

The Creds:
Client: Teleflora
Spot Title: Talking Flowers
Air Date: February 2009

Agency: The Fire Station
President: Mike Perdigao
CD: Liz Loew
Senior Copywriter: Josh Bloomberg
Senior AD: Phil Mimaki
Agency Producer: Julie Fields
Production Coordinator: Tim Munday

Post/Effects: Asylum
VFX Supervisor: Piotr Karwas
Lead Animator: Craig Van Dyke
Lead Inferno Artist: Chris Moore
Animator(s): Mike Warner, Steward Burris
Lighter(s): Matthew Maude, Michael Sean Foley
Lead Modeler: Greg Stuhl
Modeler: Josh Robinson
Rigger(s): Kevin Culhane, Omar McClendon
Tracker(s): Michael Lori, Eddie Offermann
Matte Painter: Alexi Steinhauer
Roto: Daniel Linger, Zac Chowdhury
Producer: Diana Cheng
EP: Michael Pardee
Bidding Producer: Mike Hanley

Editorial: Butcher
Editor: Meagan Bee
Producer: Chrissy Hamilton

“Special Guest: The Journey” by Vinicius Costa

[NEWS=”http://www.cgnews.com/wp-content/uploads/special_guest_thumb.jpg”]18710[/NEWS]Special Guest, the multi-talented sibling of 1st Avenue Machine, recently summed up the company’s eclectic creative spirit with an 80-second stop-motion style animated film entitled “Special Guest: The Journey.” The film is the debut for the studio’s newest addition, Director Vinicius Costa. In the studio’s tradition of having new directors create a film based on their idea of The Special Guest, Vinicius Costa created “Special Guest: The Journey” The film employs the metaphor of travel using a neatly-packed suitcase to reveal the company’s diverse and multi-faceted capabilities.

“I was visiting New York on business, and saw an interesting book on perfect packing,” says the Brazil-based Costa. “It occurred to me that just looking at someone’s luggage could tell you a lot about the owner’s personality. The idea stayed with me, and I started thinking of Special Guest as a suitcase full of unique techniques, options, and creative styles, all right there for the taking.”

Opening with a full-screen shot of neatly folded shirts and other apparel, “Special Guest: The Journey” widens out to reveal the scene on a t-shirt. A pair of arms reach forward to deftly fold the t-shirt and place it in a suitcase. As the camera pans to the left, the suitcase extends to reveal a wide variety of brightly patterned shirts.

The shot continues smoothly as the patterns begin to interact with one another. A chest pocket opens like a door before emitting a long blue ribbon which just as quickly becomes a roadway complete with moving cars. Surrounding patterns spring to life, revealing moving airplanes and trains, as cars attempt to park between the black keys on a keyboard. The scene changes to one of dimly illuminated space before changing utterly to reveal a doorknob.

“In keeping with the theme of luggage and travel, I started working with hotel elements,” says Costa. “I came up with a doorknob tag in the shape of a G, sort of like a ‘Do Not Disturb’ sign. I knew I had an important symbol that would connect the video together.”

Drawing out from the doorknob, viewers are presented with a tiny person ready to enter a tiny doorway on the giant doorknob. As the door opens, the epic music swells and the camera drifts upwards to reveal a colorful, whimsical environment that seems equal parts Salvador Dali and Monty Python. Brilliantly colored, illustrative images combine with flying beds and pink jellyfish, and precede a cartoon-like rendering of the company name backed by rays of heavenly light puncturing clouds. No sooner is the scene complete than the camera pulls back to reveal a Special Guest t-shirt, which is duly folded and placed in a suitcase, bringing “Special Guest: The Journey” to a close.

“While in New York, I also saw the incredible Salvador Dali show at the Museum of Modern Art,” says Costa. “It blew me away and inspired me to combine my illustrative techniques with elements of surrealism. Back in Brazil, I enlisted the help of my colleagues at Studio Animatorio to put all of this together. It was a big challenge, because we used so many techniques and styles to create a very unusual scene. I wanted all the elements to be realistic in their interactions with each other, but I also wanted a playful feel. In the end, the film is so packed with details that it needs repeated viewings. Since it begins and ends with the same shot, I liked the feeling of it turning into an infinite loop, a symbol of Special Guest’s renewable talent.”

ABOUT SPECIALGUEST
Based in Manhattan, SpecialGuest is a new creative studio stemming from the talented minds of New York’s 1st Avenue Machine (www.1st-ave-machine.com ). SpecialGuest’s declared commitment is to create more tactile animation that is both funny and weird. SpecialGuest brings a light touch to a wide range of organic animation techniques and styles. More information may be found at www.specialguest.tv

RELATED LINKS
www.specialguest.tv
www.1stavemachine.com

Asylum and BBH Live The Good Life With LG

[NEWS=”http://www.cgnews.com/wp-content/uploads/asylum_lg_thumb.jpg”]18709[/NEWS]In Vase :30 we find ourselves in a white minimalist space that is representative of inside of the vacuum. The conspicuous shards of glass and splatters of paint are exhibited in a dance against the suction power pulling them in the same direction, before being condensed into one multihued glass vase. As we move away from the vase and out of the vacuum, we see a woman tidying up and dispensing of the conveniently compressed dirt. Asylum, under Mark Romanek’s direction, conceptualized and created the metaphoric world inside the LG vacuum.

This spot was done in close collaboration with BBH/NY and Mark Romanek from Anonymous. Aside from the live action pullout shot of the lady vacuuming, the entire spot was created in CG.

From Asylum’s Sean Faden:
“Asylum faced a number of unique challenges in bringing LG’s Vase to life, including an all CG environment, tremendous amounts of fluid and dynamic simulations, and an abstract story needing to be told within the limited time of a 30 second spot. Due to the open-ended nature of an all CG piece, the progression from storyboards to previs to final renders took Asylum’s team through multiple concepts of how the paint should flow, how dynamic the cameras should be, and how architectural the environments should read.

The camera work was tricky because the shots needed to look as if they were actually shootable on a partial set, while at the same time giving as much screen presence to the fluids as possible. Thankfully, it was agreed upon at an early stage that the camera’s movement would gradually increase as the story progressed- which gave the animators a rough rule of thumb to follow. Also difficult was figuring out how to actually form the final vase while demonstrating a consistent compaction across the final moments.

Early tests had more of jigsaw puzzle build with swirling liquids mixed in, but in the end, the pieces were made to collide and compress while scaling down as they hit each other. Additionally, a fluid vase slowly swells up from the center giving the illusion that the vase is growing from the continual flow towards its center.

Asylum had developed a lot of fluid tools within Maya and RealFlow on Benjamin Button, and used many of them to achieve the paint flows that are seen. Also utilized were Houdini’s fluid tools when the shot called for glass penetrating fluid. All of the glass was actually Houdini based dynamic simulations that allowed the pieces to realistically bounce off of one another and their environment. The simulations on average took about half a day to run, and over the course of the production, Asylum’s effects team ran a few hundred of them, trying to get the perfect movement for each shot.

While in general it is useful to mix practical and cg elements to create an effect such as this, it is notable that in the end, due to animation constraints and look requirements, there were no practical elements employed to create the effects. As a result, with each iteration of lighting, animation, and compositing the spot eventually came to life- a testament to the patience of all involved.”

About Asylum:
Asylum is a premier visual effects and design company, handling high-profile features, commercials, music videos, and emerging media content for web and mobile platforms. Asylum created the visual effects for such films as Master And Commander: The Far Side Of The World (Academy Award and BAFTA nominated), Moulin Rouge, Minority Report, Phantom Of The Opera, Pirates Of The Caribbean ll & lll, Mel Gibsons’s Apocalypto, Tony Scott’s Déjà Vu, Man on Fire & Domino and Ridley Scott’s Black Hawk Down. Asylum has done spot work for brands such as Nike, Sony Playstation, Coke, BMW, Gatorade and Visa.

In addition, Asylum Design has created award winning title and graphic design work for such films as Tim Burton’s Charlie and the Chocolate Factory, X-Men I & II, The Island, Bad Boys II and XXX.

The Creds:
Client: LG
Spot Title: Vase
Air Date: January 09

Agency: BBH, NY
CD: Dylan Bernd
AD: Thompson Harrell
Copywriter: Nike Zafonte
Sr. Producer: Julian Katz

Prod Company: Anonymous Content
Director: Mark Romanek
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Scott Kaplan

Post/Effects: Asylum
VFX Supervisor: Sean Faden
EP: Michael Pardee
Compositing Supervisor: Tim Davies
CG Supervisor: Jason Schugardt
CG Producer: Jeff Werner
Producer: Mark Allen Kurtz
Production Coordinator: Diana Cheng
3D Modeling Artist(s): Greg Stuhl, Aaron Vest, Toshiro Sakamaki
3D Particle Animation: Jens Zalzala
3D Look Development: Mathew Maude
3D Particle Effects: Gunther Schatz, Beatriz Lorenzo
3D Lead Lighting: Brian Bell
3D Lighting: Dan Abrams, Bret St. Clair
3D Tracking: Eddie Offermann

www.asylumfx.com