Going Nitro

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Last week, you may have noticed some downtime here at Motionographer. I’m glad to say that those times are behind us, and we are now running on Media Temple’s drool-worthy Nitro server.

Yes, I’m giddy. Giddy like a schoolgirl.

So what happened?

Ever since we killed Tween and launched Motionographer back in early 2006, our traffic has been steadily climbing. Last week, we hit 75,000 pageviews in a single day. That’s pretty incredible.

Unfortunately, it pushed our server to its limits. In addition to running waaaaay too many WordPress plugins (I lost count after 20), I’d made some earlier customizations to the server’s configuration that finally caught up with us.

(mt) to the rescue

Given this scenario, most hosts would simply shrug their shoulders and say, “Hey, it’s your problem. Deal with it.” But once again, Media Temple swooped in to save the day. Over the phone and via email, they worked through every detail with me to make sure everything was running smoothly.

And they’re still on the case, monitoring the server, watching for rogue scripts to rear their ugly heads and keeping in touch with me at every turn. My sincerest props to Ryan Afdahl and his crew for their help. They’ve been amazing.

Posted on Motionographer

Sorry I’m Late

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Sorry I’m Late is a short film by Tomas Mankovsky. Be sure to check out the Making of page.

Perrier “Melting” and “House of Saddam”

If you haven’t seen Ogilvy & Mather Paris’ Perrier “Melting” spot on the interw3bs yet, you will. It’s one of those projects destined for viral stardom. And for good reason.

Frédéric Planchon (Academy Films) did a great job directing the project towards a satisfying finish.

I’m not sure who handled the vfx, but they’re spot on. (Any help with further credits would be great.) La Maison did a beautiful job on the CG. Thanks to Todd Akita in the comments for this link, which sheds a little light on the fluid simulations at work in the spot.

Red Bee: “House of Saddam”

I can’t help but also share an earlier project here, a promo from agency Red Bee for the BBC “House of Saddam” series.

The vfx (handled by Finish) for “House of Saddam” are much less ambitious and on a smaller scale, but they serve the spot well enough.

It’s the application of the melting concept in the second spot that wins me over, though. It perfectly encapsulates the rise and fall of Saddam’s empire—from stately confidence to embarrassing meltdown. The house of wax metaphor sticks with you well beyond the last frame.

Thanks to Denny Tu for bringing “House of Saddam” to my attention.

Posted on Motionographer

May/June Events Roundup

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Photo by Victoria Peckham

There’s a lot going over the next month. I’ll try to round up a few of the relevant events here. Stay tuned for a full-fledged calendar feature soon.

May 20th: Forget The Film, Watch The Titles! (Los Angeles)

Coming up this Wednesday the 20th at the Billy Wilder Theater in LA, Flux and Forget The Film, Watch The Titles! have organized a fantastic lineup of title designers: Jamie Caliri of Duck, Danny Yount of Prologue, Karin Fong of Imaginary Forces, Garson Yu of yU+co, and Kyle Cooper of Prologue. Wow.

RSVP for free admission

May & June: Cut & Paste Asia

Cut & Paste is currently on its Asian tour. Hong Kong was last week; coming up are Shanghai (05/23/09), Tokyo (05/30/09) and Sydney (06/06/09). Also make sure to put the Global Championships on June 20th in NYC on your calendar.

Cut & Paste website

May 21st-30th: LOOP (Barcelona)

LOOP is a multi-day event that includes a festival, a fair and a conference within the field of video art. And it takes place in one of my favorite cities, Barcelona. Sounds like a great way to spend a few days.

LOOP site

June 16th-18th: Promax|BDA North America (NYC)

This is a must-attend event for many of you, and this year looks really strong. Confirmed speakers include Robert Redford, Bob Saget, John Maeda and Ralph Steadman, among many others. (Little ol’ me will be doing State of Design on June 17th in Grand Ballroom, if you want to stop by and say hi.)

Full Promax|BDA schedule

June 18-19th: Sonar (Barcelona)

Sonar is “Barcelona’s International Festival of Advanced Music and Multimedia Art” from June 18-19. This year’s lineup is a tour de force of musicians and DJ’s accompanied by visuals and installations from around the world.

Sonar site

Know of more events?

Send ‘em my way! I’m working on a calendar feature for the site, and I’d love to start harvesting stuff now.

Now get out there and mingle!

Posted on Motionographer

Prologue: OFFF 2009 Titles

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Prologue’s Ilya Abulhanov designed and directed this title sequence for the 2009 OFFF festival in Oeiras, Portugal.

Starring a mysterious cast clad in para-military gear, the sequence feels like the pre-amble to a guerrilla warfare strike in the not-so-distant future. The quirky costumes and desolate landscapes are the real focus here, mixing elements of Half-Life, Star Wars and the Mujahideen. Ilya does a nice job balancing the sparse cinematographic compositions with solid type and understated graphics.

As always, HECQ delivered an outstanding soundtrack that extends the ambience of the visuals and builds tension throughout the project.

Posted on Motionographer

What’s In the Box?

“What in the Box?” is the extremely ambitious “test film” created by a Dutch students Tim Smit and Thibaut Niels that’s been heating up YouTube—and now international media—quite a bit in the last few months.

The story is an apocalyptic POV sci-fi thriller that mixes bits of JJ Abrams and Half-Life together to create a thoroughly entertaining 9-minute ride. Tim Smit’s not a filmmaking student, though. He studies physics. VFX is a “hobby.” Despite that, it’s likely that “What’s In the Box?” will take him on a new path he hadn’t quite planed on.

The film’s title is likely a literal take on JJ Abrams’ “Mystery Box” TED talk. The music has been lifted from Lost, and the POV style is strongly reminiscent of Cloverfield (another Abrams project), but instead of seeing these things as negatives, I see them as brilliant remixes of cultural phonemena. (Yes, I’m thinking of Larry Lessig.)

In an interview with Entertainment Weekly, Lost’s executive producer Damon Lindelof said:

“The fact that anyone with talent and a video camera — or maybe just the video camera — can tell a chapter of any story, whether it be their own or a continuation of someone else’s, is pretty cool to me. But what’s even cooler is when the fan-generated content becomes indistinguishable from the content generated by the creators themselves. The quality of “What’s in the Box?” is secondary only to its mystery.”

An interview with “What In the Box? creators

(You can toggle English subtitles using the options button in the lower-right corner.)

Related Links

Posted on Motionographer

Oktobor: Tiger Beer

oktober-cities

To christen their new site, Auckland-based Oktobor has released three gorgeous spots for Tiger Beer and agency Saatchi and Saatchi Worldwide.

The spots star the architecture of London, New York and Paris as each city self-assembles from an a different material. This project was so technically challenging that I imagine it could have quickly become a soulless exercise in clone-based animation, but the lighting, rendering and palpably real texturing kept that from happening.

The general concept of self-assembling cities isn’t new (Tronic’s GE “Imagination” comes to mind), but Oktobor’s attention to detail is outstanding. The buttery smooth animation of the bricks in London mesmerizes me even on the third and fourth viewings, and I relish each and every shadow’s crispness and realism.

Posted on Motionographer

Onesize: OFFF 2009 Sponsor Titles

As festival season makes its way around the globe, we are hit with an annual slew of exceptional, experimental (no pun intended) work from some of our most talented shops and individuals.

This time around we’ve got Onesize coming strong with the Sponsor Titles for OFFF Lisbon, 2009. This ambitious, 8 minute piece walks us through a countless number of classic and unexpected 3D type experiments. I encourage you to stick around until the end!

An Eastern-Block archival video vibe sets the mood, while an impressive cameo from Onesize’s own Head of 3D (Harm van Zon) brings narrative and humor to what could have become another piece of derivative shape/type-porn.

Be sure to check out some of behind-the-scenes extras as well.

Posted on Motionographer

F5 RE:PLAY Film Festival: Batch Two

As promised, here’s the second batch of films from the F5 RE:PLAY Film Festival, featuring work from Shilo, Pistachios and Superfad. Our sincerest thanks to all of them for flexing their creative muscles and contributing to the festival.

Shilo “Still Run”

Superfad “Popcycle”

Pistachios “Guitarist”

Related posts:

Posted on Motionographer

Psyop: Milk “Sad Princess” and “Medusa”

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Psyop crafted these two grin-worthy fairy tales for the California Milk Processor Board and agency Grupo Gallegos: “Sad Princess” and “Medusa.”

This is a study in the art of narrative compression. Each spot feels like fully realized fairy tale—and yet nothing is rushed. From the lush mattes to the tiny dancing mouse at the end of “Sad Princess,” each frame feels like a pitch board packed with detail.

Psyop apparently had some serious creative leverage in how exactly to illustrate Gallegos’ scripts. Says Creative Director Marco Spier:

We had a lot of fun coming up with the possibilities of her wrath. And thinking about how to transition from her tender little tear drop-into wreaking havoc on the town’s men, before turning into a tumultuous ocean, in a legendary storm, all in 2.3 seconds.

One technical note: Scrub through the snakes-to-hair transformation at the end of “Medusa.” While a cross-disolve might have done the trick, the snakes are actually morphing into hair. Despite not registering on a conscious level, labor-intesive details like that are what separate Psyop from the herd.

Watch “Sad Princess” and “Medusa”

Posted on Motionographer