Hunter Gatherer: “REDU”

With a portfolio built on scavenged items and handmade craft, Hunter Gatherer has created what is the closest they may ever come to a public service announcement. In REDU, the humble studio assumes a civic role by lauding efforts toward American education reform. But more to the point, it’s a great piece — and the studio hasn’t touted a call-to-action since GreenNYC. As usual, they make it look easy, but think again. Looks can be deceiving.

While the informative, 2-minute production shows signs of simplicity, the reality was quite complex. With over 1,000 woodcut blocks, the labor intensive setup —staying true to Hunter Gatherer credo— remains rough and improvised. Through the mature, restrained nature of the work, the visuals are thoughtfully simple while its message is made to inform. And although the work of Hunter Gatherer has always been art school cool, never before has it been so candid on real issues. This is a good fit and allows them to do what they do best: keep it simple.

Amid all the big budget productions that have eclipsed the humble beginnings of motion graphics, the work of Hunter Gatherer, as they’ve proven in REDU, remains small by design; for all the expensive, flashy CG can’t hide their secondhand heart.

For more information on REDU, visit LetsRedu.com.


Client: Redu / Bing
Agency: CAA Marketing
Production Company: HunterGatherer

Posted on Motionographer

Malcolm Sutherland “Umbra”

Montreal-based Malcolm Sutherland is a busy guy, creating self-initiated short films ranging from meditations on the beach to Mayan-inspired space travel to contributing to Star Wars Uncut. His new short, Umbra, is a wonderful wormhole of a film. The precocious character will bring a smile to your face and the unraveling story is a welcome break to a busy day. Don’t scrub ahead or you’ll break the space-time continuum… or maybe do once it’s all said and done to reconstruct it.

Malcolm was kind enough to answer some questions about Umbra and the (beneficial) emptiness of existence. Interview and Credits after the jump.

Also- If you’re a fan of Malcolm’s work, there’s more goodies on his vimeo, including the more experimental/synesthetic Light Forms and Forming Game.

The Astronomer’s Dream had a very ornate cosmic-futuro-mesoamerican design. Umbra, on the other hand, uses very simple (but charismatic) shapes. Was that a decision informed by the story?

I think the design in Umbra had to be simple to convey a sense of emptiness that was key to the film. There is an idea in Buddhism which is that everything in existence is empty – this isn’t nihilistic, it just says that at the core everything is empty of a concrete, fixed, self; and the truth behind the form is that everything is transient and interconnected. For me contact with this “emptiness” can be both wonderfully liberating and a terrifying thing! So in my mind this is basically what the character in the film is confronting. A simple yet organic design seemed necessary to get that sense of pervasive “emptiness” into the film. I think it was important to have that contrast with to the dense inner voyage of the character.

Also regarding The Astronomer’s Dream, you described it as “my first ‘real’ attempt at a narrative film”. Was there anything you learned from that film that informed the making of Umbra?

I learned a lot about pacing and editing, for sure. I think the rhythm of Umbra is more subtle, and I would like to keep refining the rhythm of my films in this direction, more like a song; Umbra feels more balanced and less laboured to me. I think Astronomer’s Dream was more of an editorial challenge because of all the visual detail. Also a lot has evolved for me in regards to showing a more rich inner world for my characters, but in any case I still feel like I have a shit load to learn! Maybe when I am 90 I can make something truly awesome.

Do you have a lot of awesome dreams involving outer space travel?

Ha ha, no! I mostly dream about exploring nature and sex. Last night I dreamed I was a woman! Ha ha, my dreams are probably more like crazy inner space travel.

How do you balance time between work and creating personal films?

In a perfect world I would never do anything unless I loved it, so, as much as possible that’s what I try to follow…. I don’t want to be rich or famous – so basically if I can pay my rent and eat; whenever I am above the poverty line, so to speak, I usually won’t work again until things get hairy ….. it always feels like a bit of a leap of faith but I like to think I will get “paid” in other ways too. You know, like extra games of frisbee and long mornings with my lady.

What are you up to now?

Well I am gonna be a dad soon, thats pretty exciting, I’m stoked – although I have no idea what I am in for. Maybe the kid can help me make films, ha ha ha! I got his (her?) whole life planned already. Otherwise I am working on some animated segments for a documentary feature and working on a couple films. One is about wrestling and the other is about this shaman guy who loses his mind and is reborn. I don’t know where any of this is going though.

Credits
Directed by Malcolm Sutherland
Music by Alison Melville and Ben Grossman
Foley by Leon Lo
Sound Design/Mix by Malcolm Sutherland

Posted on Motionographer

“Polar Bear” for Nissan Leaf: Greenwashing or Progress?

Love it or hate it, Nissan has released a provocative new ad to unveil the automakers first electric car, Nissan Leaf. In Polar Bear —directed by Daniel Kleinman with post-production by MPC— the company tugs at the heartstrings of viewers by showing an arctic bear fleeing from its eroding habitat in search of a better home. The result is strangely moving, while at the same time, pretentious. Lets play devils advocate.

In many ways, Polar Bear is a snapshot of now: an ad that takes the pulse of the times and sums up how we are at this very instant. It’s an ad that, for better or worse, will give you goosebumps. It’s so elegantly packaged —so squeaky clean— which for some, may be too slick. Lets be honest, we’ve seen these ads before. Nissan is not the first —surely not the last— to market themselves as environmentally friendly. Laced with schmaltzy narratives, corporations pontificate about the greater good, while behind the scenes, rake in awesome profits. Moreover, Polar Bear is not the kind of content we usually post on Motionographer, so why post it?

The reality is obvious: many companies today are looking for creative ways to cash in on going green. Greenwashing, or misleading the public in matter of a companies environmental practices, has become commonplace. And while advertising has always appealed to altruistic lure, the verdict on Polar Bear is up in the air. However potent, it remains to be seen if the spot will be a bellwether for change or commercial hyperbole. In Nissan’s case, their environmental record is nothing special, but hope to get big by going small.

Time will tell if the company puts its money where its mouth is, but in the meantime, we’ll muse. In an attempt to start a conversation, we’d like you to weigh in. Is Polar Bear an example of corporate greenwashing or a step forward in the right direction?

More here on the fully electric, Nissan Leaf.

Posted on Motionographer

Yum Yum

Yum Yum are Beth Algieri and Jonny Plummer, two directors / designers with a common passion for creating new and exciting things.

Save The Arts Gets the Shrigley Treatment


The legendary David Shrigley takes the arts to that place of the mildly disturbing and mundane that he knows so well. The piece is in support of the Save The Arts campaign which is attempting to stop a proposed 25% cut on UK government arts funding.

(via CR)

Posted on Motionographer

Luv Deluxe

24-year-old director Saman Keshavarz has had a lot of success with first times. After scoring big time (YDA, Clio, Emmy) for his apparently first commercial – a kind of trashy looking but charming Canon ad – he took SXSW’s Best Music Video Awards for his first music video. Although the video is already a bit older, we didn’t want to keep back on this one. It’s unusual narrative is reminiscent of the classic Prodigy’s Smack My Bitch Up, but takes the idea further. Enjoy!

Posted on Motionographer

Phillip Reed Photography


Phillip Reed Photography. Finding a good composition within a maze of organic and engineered infrastructure is a talent.

Impactist – Last Heist EP


ImpactistLast Heist EP is a new album from the Portland duo. They created four uniquely genuine short animations for each of the tracks, that fit the musical aesthetic perfectly.

Upgraded from a quickie, we felt that everyone should see how self-initiated projects like this can extend your portfolio and flex your creative muscles without the restraint of a client or online contests rules and boundaries.

Spheremetrical (Here With You)

The Magical Number Seven
Micrhomage (Community)
Looking For You

We asked Impactist to contribute a little bit about their thought process…

Like everyone, our brains are always running.  We haven’t found the off switch.  So, in between other projects and life itself, we’re developing and making projects that we want to make.  This is just what we enjoy doing and feel compelled to do.  We don’t need a prompt like spec projects or contests for us to create.  We’re just not into those exercises.  Painters paint, photographers expose, and musicians compose.  We personally enjoy all those mediums and more and are well aware that we are extremely fortunate to live in a time where technology permits it and the actual social community condones it.  These are really special times.

Last Heist is one such collection of those ideas we’ve acted on.  A small, simple album of tunes we enjoyed making and promos that were made in response to the tracks themselves.  We think small is good.  Get in and get out, try not to waste time, and hopefully make something that is at minimum engaging for ourselves, and at best also relatable or of interest to an anonymous audience that brings their own tastes and opinions to the projects.

These are just fun projects that are initiated without any sort of pressing agenda.  The album title comes from the the idea that characters in film and television often cite their “last heist”, but it most often never actually is their last.  Much like this isn’t a last anything for us either.

We’re not tied to any one technique and we work in many spaces.  The music is a combination of real and synthetic instruments and field recordings.  The visuals include live action and still photography, film and video, paper sculpture, wooden models, practical fire and smoke effects, and other optical and graphic techniques developed specifically for the set.

Posted on Motionographer

It’s Nice That Issue #4


New issue of It’s NIce That publication is available to pre-order from today.

Every order placed before midnight on September 30th (the day before the official release) will receive a free screenprint by James Jarvis, commissioned especially for the issue.

Sophie Gateau Paranoid US: “White” for LG and LIGHTS

Simple is beautiful. In Lights, Paranoid US and new SF-based agency, DOJO, keeps it simple and retells the classic story of boy meets girl. With director Sophie Gateau at the helm, the piece dually functions as an advert for LG and a music video —similarly named— for electropop artist, LIGHTS.

At the heart of it, the piece is a canny take on an old story —fancying a straightforward approach to create something elaborate, yet deceptively simple. Technically, the piece is exquisitely executed —so well that, on multiple viewings— the animated images appear to be the result of practical effects. The kicker is that it wasn’t. In a most spectacular display of CG stagecraft, Gateau, with a background in CG and motion graphics, utilized her skillset to the utmost degree. To sum it up:

“Utilizing motion control to shoot the available 45 pre-production models , Sophie shot twenty passes–moving the phones along in each pass. The Paranoid Design Studio team then assembled the passes, tracked animated characters and environmental drawings, and composited them into the scenes.”

Posted on Motionographer