Jan 22

H5 for AREVA/Euro RSCG C&O

Posted in: 3d, areva, energy, France, General

We thought you might like to check out the latest stunning animated spot for Areva through Euro RSCG C&O. Directed by H5 through Addict Films, this jaw-dropping visual treat takes you on a whistle-stop tour of the evolving history of energy production with typical H5 flair.

Visit the Areva site for the video in context.

Credits and making-of video after the jump…

Making Of Featurette

Advertiser: AREVA
Agency: Euro RSCG C&O
Advertiser Managers: Jacques-Emmanuel Saulnier, Vincent Allemand, Paul Macheret, Marie- Raphaelle Robinne, Nathalie Métivier, Elsa Renault
Agency Managers: Laurent Habib, Agathe Bousquet, Lucie Fayard, Juliette d’Arcangues
Executive Creative Director: Jérôme Galinha
Copywriter film: Georges Picaut
Art Director film: Stephane Franck
TV Producer: Virginie Meldener
Copywriter print : Sylvain Louradour
Agency Producer: Christine Meneux

Director: H5
Production Compagny : (ADDICT) Stéphane Kooshmanian, Delphine Rodet
Post-Production Compagny: BUF
Sound Production: Rémy Péronne (La Maison de Production)

Posted on Motionographer

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Jul 16

Fido’s Energy Giant

Posted in: character design, electricity, energy, General, germany, narrative, sustainability

rwegiant
Swedish Animation Studio Fido flexes their muscles to animate this story about building the sustainable future for RWE. Together with German agency Jung von Matt, they developed the main character and and the story of being big and proud of it.

“The challenge was to create a character that is not a creature that people fear nor a human being” says Jens Pfau from JVM. The biggest challenges in the four-month production time were the facial expessions, skin and hair of the character and to define that “special edge that makes the world magical.”

Originally conceived as an in-house corporate video, the clip will premier in German cinemas to mark the launch of the new Harry Potter film. “If people like him, he might have a long future, doing some good deeds.”

(Here’s the video in english language.)

Posted on Motionographer

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