Sep
02
Aug
30
Sehsucht: The Ultimate Visual Stimulant
Posted in: Animation, cg, directing, vfxSehsucht Creative addict Hans-Christoph Schultheiss turns a rejected animation project into a slippery self-promotion campaign not only to boast Sehsucht‘s mad render skills but to answer the ever present question that spurs us every second: What is visual addiction?
Based on an ancient recipe discovered by mystical aztec tribes that utilized the toxin of a rare species of colorful frogs we feed our minds with an highly addictive substance to create visuals beyond imagination. Through digital dreams we make the frog dance.
Making of (epileptic warning):
Aug
13
Blacklist directors Tendril create some more magic for Rdio with this new ID featuring Bloc Party.
Jul
30
Royale: New Reel
Posted in: Animation, cg, cinematography, Design, directing, illustration, Motion, typography, vfx
Jul
29
Wanda Productions x 2
Posted in: directing
Two new projects from Wanda Productions. First up is a short film from Wanda London for AllSaints.com; Directed by Paris-based Director/Photographer Jonathan de Villiers, All Saints have used the recent record temperatures in London as the backdrop for their seductive and subversive new release, Sun City. A provocative tale of displacement and individuality, shot over two long days in the capital.
Next up is from Wanda Paris; Ghostpoet – Cold Win, the second single from his new album ‘Some Say I So I Say Light’, which was shot at dawn on the roads of Iceland and in a house designed by the architect Alvar Aalto.
Jul
16
Topless: You Like
Posted in: directing, vfxYou Like … Produced by Partizan and Royal-Post, here is the first short film from Topless, a French collective of directors. “We work in Paris without tee-shirts, hence, Topless”. It is a hot summer ; ) … we decided to arouse a new interest in useless objects giving them the happy and spectacular end.
Jul
11
Plenty / Tiki Tiki – Poncho
Posted in: Animation, directing, music video
Jul
08
Drut: KELPE “Go Visible”
Posted in: directing, music video, vfxMusic video for Kelpe’s “Go Visible” by filmmakers Mira Loew and David Altweger in collaboration with contemporary dancer Melissa Spiccia. The video opens with the invitation to “make yourself at home” in a stranger’s flat, which the female protagonist accepts by exploring the room through the movements of her body. Unexpected things occur when the space and artifacts within it guide her towards ritualistic acts of unknown purpose.
Available here: kelpe.bandcamp.com/
Jul
03
Imaginary Forces: Lexus Intensity
Posted in: cinematography, directing, vfxImaginary Forces directors Michelle Dougherty and Karin Fong deliver a visceral, mind-bending ‘feeling’ in the new :45 “Intensity” for Lexus out of DentsuBos, Toronto. Produced for the Canadian market, the spot artfully visualizes an exhilarated mindscape, stimulated by driving the muscular new Lexus IS.
Says Dougherty, “We wanted to affect viewers in a more visceral way than the more traditional approach—using images evoking power and energy, butwith an element of fun and the unexpected.” Adds Fong, “The idea was to play up the senses. We deliberately shot the car and a mix of elements to create an eclectic mix that together capture the excitement of driving this car.”
“Intensity” opens on an IS speeding down a highway, before jolting inside the mind’s eye of its contented driver. Rapid-fire images fill the frame, delivering a pulsating visualization of the exhilarating driving experience. The sensory journey pitches forward, reveling in speeds akin to the most agile mammals and the feeling of leather as soft as a feminine palm. The senses collide, launching the driver into a driving experience so vivid, it feels as though they are, “Driving In Every Sense.”
A Product of Imaginary Forces
Top entertainment studios, global brands and A-list agencies tap Imaginary Forces (IF) to find new ways to engage and inspire audiences. IF’s diverse talent pool of artists and creative professionals bring elite conceptual design solutions to projects in commercials, digital media, feature films and film marketing, television and architectural spaces.
Underlying each endeavor is their passionate belief that no project is too large, too small or too complex to benefit from beautiful and inventive design.
The innovative studio has garnered numerous advertising industry awards as well as multiple Emmy Awards including an Emmy for their iconic titles work on AMC’s smash drama series Mad Men.
Credits:
Client: Lexus Canada
Title: “Intensity,” :45/:30/:15
Airdate: Currently airing
Agency: DentsuBos, Toronto
Agency Producer: Dena Thompson
Agency Creative Director: Andrew Manson
Agency Art Directors: Steven Kim
Agency Copywriter: Greg Frier
Production Company: Imaginary Forces
Directors: Michelle Dougherty & Karin Fong
Executive Producer: Ben Apley
Producer: Keith Bryant
Designer: Rob Bolick
Animator: Mike Cahill, Kim Im, Eric Demeusy, Hunter Thompson
Illustrator: Pete McDonald
Editor: Danielle White
Inferno Artist: Rod Basham, Phil Man
Coordinator: Joseph Abou-Sakher, Ryan Speers
Storyboard Artist: Bernard Custodio, Vincent Lucido
Audio Mix: POP Sound, L.A.
Jul
02
Psyop: Jack Daniels ~ Swarm
Posted in: cg, directing, vfxThe latest work from Psyop for Jack Daniel’s Tennessee Honey: Swarm. Together with Arnold Worldwide and Smuggler, Psyop developed a spot that features an unstoppable force of CG bees on the hunt for a bottle of Tennessee Honey.
“Shooting on the Warner Bros backlot allowed us a lot of control over the shots,” commented Psyop Creative Director, Laurent Ledru. “Working with Arnold and Smuggler made for a smooth production, and we were able to get what we needed in camera with the expert eye of Director of Photography, Robert Elswitt.”
The new spot was first pre-released via Twitter/Facebook and garnered more than 10 million impressions before ever hitting the TV waves.
“’Swarm’ is an evolution of the original King Bee launch spot, we wanted the new spot to demonstrate the many fans that Tennessee Honey has acquired throughout the year,” said Jack Daniel’s Tennessee Honey Senior Brand Manager Casey Nelson. “King Bee is back with his swarm – his followers.”
“Swarm” has aired on NBA and NHL playoff games, late night TV, sports and lifestyle programming. Jack Honey and the “Swarm” TV spot will be back on air three more times this fiscal year in support of the other Jack Daniel’s Tennessee Honey program periods.
*Nielsen: Total US FDL, 52 weeks ending 5.27.13
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