Apr
14
Not To Scale/Ubik: LateRooms.com “Bubbles”
Posted in: bubbles, cg, Commercial, Cute, General, not to scale, travel, ubik
London-based production company Not To Scale and director Ubik mustered their talents for agency BMB and discount hotel booking service LateRooms.com in “Bubbles.” The :30 advert presents the world’s vacation destinations as microcosmic scenes contained in bubbles that drift lazily through a sun-drenched kitchen.
The soft lighting, stylized modeling and texturing of the CG elements and cheery soundtrack all combine for a subtly nostalgic effect, channeling just the right mixture of whimsy and wonder.
We caught up with Not To Scale for a little behind-the-scenes info and backstory on the project. Check it out here.
