UK Pavilion at Shanghai Expo 2010

Last month we posted the Seed Cathedral, check out this video for a more upclose look at the building’s exterior and interior. This breaks the boundaries of a traditional architectural skin like no other and is directly affected by wind currents giving the visitor a sense of entering a living organism rather than a […]

STUDIO A+I AND STEVEN ALAN.

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This is a shout out to our friends at Studio a+i, who just wrapped up their latest project over at the Steven Alan flagship store in Tribeca, New York. Streamlining the store and amping up the post-modern vibe with the urban rustic aesthetic, the shop is on the progressive point. Make the jump for more flicks.

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Infinity Citizen ~ Wow

Not new, almost a year old, but recently came across this again and WOW is appropriate. Directed by Kosuke Oho of www.w0w.co.jp, a short film about the infinite possibilities of the circulation of energy through Tokyo. Audio by Masato Hatanaka.

Seed Cathedral

This is quite amazing; “”Seed Cathedral’ by Thomas Heatherwick, under construction in Shanghai for this summer’s 2010 World Expo, has an amazing ulterior motive: at the end of every one of the 60,000 transparent acrylic rods that you see fuzzing outward into the sunlight are the seeds of plants … creating a larger-than-life catalog of […]

Esther Stocker: Installations

Italian artist/photographer Esther Stocker creates interesting three dimensional graphs in physical space. Read a short interview with him at Don’t Panic.

Etapes: Tronic Interview

Etapes video interview with Tronic … “In this exclusive interview they explain their background in architecture and their interest in using the moving image as a means to explore the ‘virtual and actual divide’. They reveal one of their latest works for the prestigious firm, Herzog + DeMeuron–a stunning 3D visualization for the future 57-story […]

Marc Atlan Design: Updates

Marc Atlan Design updated their facebook group with several new projects including designs for these James Perse Window displays.  Join their group for all the latest updates.  We’ve heard there are some big things coming in early 2010.

PLAN B: SUB-TERRAIN LIVING.

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We don’t want to play Nostradamus, but lets make it approachable and enter the world of make believe. If this whole global warming thing isn’t a farce and those crazy liberals are on to something, than we need to decipher a contingency plan for when mother nature decides to spank us.  Thanks to Andrew Kudless and his team over at Matsys, they’ve already mapped out a scheme for a sub-terrain community for when shit hits the fan. Welcome to Sietch Nevada, living in the dessie never looked so cool.

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MAKE LIKE A TREE AND LEAVE.

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The problem with vacationing or camping in the woods is being vulnerable at ground level to man-eating bears or fighting with your imagination that the next woodsman serial killer is out looking for you. Instead, take those collection of thoughts and throw them over the edge of a camouflaged hotel designed by Swedish architects Tham + Videgard Hansson Arkitekter. Above and away from impending danger blend within the foliage and hope the sound of birds crashing into the walls won’t disturb you.

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Alex Roman: TheThirdTheSeventh

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Some philosophies of aesthetics enumerate seven primary art forms derived from Georg Wilhelm Friedrich Hegel’s “Lectures on the Aesthetics” and the writings of film theorist Ricciotto Canudo: architecture, sculpture, painting, dance, music, poetry, and cinema.

The order is disputed, and architecture is sometimes shuffled to the third position, as it was by aspiring filmmaker Alex Roman for the title of his breathtaking work in progress, TheThird&TheSeventh, an artful combination of photorealistic architectural renderings and stylish CG cinematography.

In Roman’s able hands, the combination is undeniably poetic. His reverence for light borders on transcendent, and his attention to detail is inspiring. We caught up with Alex for a little background information.


Tell us a little about yourself. Who are you? Where are you from? What do you currently do?

I was born in 1979, in Alacant (Alicante), a city in Spain. I would first like to say that my real name is Jorge Seva, but I use “Alex Roman” as an artistic alias for publishing independent work.

After being trained in traditional painting at a few academies, I discovered this other world called CG. After school, I made the move to Madrid and began working at a visual effects company. That stint did not last too long due to the lack of demand for visual effects in the Spanish market at the time.

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It was then that I switched into the VIZ (architectural visualization) business. I have been working for several companies since. After that, I took a sabbatical year for to work on an “already-built work” visualization series, which will be stitched together into a short animated piece.

Were you formally trained in architecture?

Nope, never. But I was very interested in architecture since I was a child. Maybe it’s not too late.

Can you tell us a little about the TheThird&TheSeventh film?

Well, after working in VIZ for years, I realized that there was a huge aesthetic difference between most clients’ commercial demands and photography of already-built structures. The lack of respect for the architecture itself in some “pure” commercial illustration was very frustrating to me. (Well, this is just my opinion, of course.)

Then, I decided to start a personal journey: to experiment with a more cinematographic and/or photographic oriented point of view of some of my favorites architects’ masterpieces.

Hence, the “TheThird&TheSeventh” project…

After thumbing through a book of Frank Lloyd Wright’s sketches once, I chatted with an architect friend of mine about the art of architectural rendering. He told me that sometimes architects intentionally leave sketches vague or messy.

It not only creates wiggle room when it comes to client negotiations, it leaves room for the imagination to paint in details. How would you respond to that idea?

Well, there are of course several purposes behind computer graphics benefits. That “messy” representation style is very useful at a birth-idea/growing-process stages. Also, there are of course many architects that use CG as a sketching oriented tool… why not?

Your sensitivity to light is amazing. How would you describe the interplay between light and architecture?

Thanks! I think architecture is sculpting with light most of the time. There’s neither volume nor colors and materials without light and shadow.

Like Kahn said once: “In the old buildings, the columns were an expression of light. Light, no light, light, no light, light, you see…”

The level of realism in the TheThird&TheSeventh is stunning. Your render times must be incredible. What software and hardware do you use? How long is an average render?

I use 3DS Max and Vray for rendering, Photoshop for texture work, AfterEffects for compositing and color grading and Adobe Premiere for edit it all.

My desktop PC (i7 920) it’s now the only hardware i have.  Every frame rendertime may vary from 20 sec to 1:30 hr (720p) It all depends on how complex the scene is.

However, i invested a lot of time in scene optimization for rendering. I think it’s the key for a flexible workflow.

How can we see the full TheThird&TheSeventh film?

I’m finishing the latest shots, fighting with the music—the hardest stage for me—and editing at the moment. We will see it complete around the end of the summer of 2009. I really hope so!

Thank you, Alex!

Visit TheThird&TheSeventh for many more stills and video.

Related links:

Big thanks to Cristóbal for the tip on this one!

Posted on Motionographer