Feb
10
Julien Vallée for MTV
Posted in: Animation, julien vallee, Montreal, Motion, mtvJulien Vallée goes pink with his opening sequence for MTV Hits.
Feb
09
Stardust: Adidas/NBA
Posted in: Animation, Design, directingStardust just finished a two spot campaign for Adidas/NBA. The brief was to create a unique, stylistic journey using the thoughts of Dwight Howard and Derek Rose. The Agency, 180 LA, asked Stardust to explore any and all options to bring it to life, and to consider multiple illustration styles to find the one that […]
Jan
31
Smith & Foulkes: Honda Jazz
Posted in: Animation, cg, cinematography, Design, directing, vfxNexus Productions and their directing duo Smith & Foulkes, directors of the ground breaking Honda Grrr, have returned to Honda, creating another piece of animation fantasy for Wieden + Kennedy and the new Honda Jazz. ‘This Unpredictable Life’, cleverly playing out the central premise of the ad, that life is an unknowable journey. Ben […]
Jan
20
UFO: VIVA Featuring and Wecker titles
Posted in: Animation, audio design, cg, Design, directing, vfxUFO have just finished work on two ident packages for VIVA Germany. The director team started work developing ideas for the two concepts in early October 2010. Starting with the ident package and title sequence for WECKER, a morning music show, using a mix of 3D animation, Stock footage and Stop Motion animation techniques shot […]
Jan
17
Not To Scale: Ubik ~ Saga
Posted in: Animation, directingNot to Scale directors Ubik created these three 30: stop motion commercials for SAGA. The three commercials promote SAGA cruises, holidays and car Insurance.
The directors created all the photographs. Actors, sets and 3D items were shot by Ollie Downie, using a Canon 5D. A production line was then set up to composite the elements using […]
Jan
14
The Art of Drowning
Posted in: Animation, UncategorizedThe Art of Drowning by Diego Maclean, is equal parts awesome animation and awesome story.
Jan
12
double g studios: T4 idents
Posted in: Animation, cg, DesignLondon based double g studios won a competitive pitch to direct and animate 20 energetic idents for Channel 4’s T4. The personality of each robot was enhanced through costume design, choreography and their relationship with the new 3d logos. Here’s a mash up from the 20.
Jan
12
London based animator Sebastian Baptista starts off the new year with this short animation collaborating with Climent Canal … “Whatever you do, always try to be the best you can be. Spread the word and good luck.” Nice work.
Dec
21
The Epic Doc
Posted in: Animation, General, google, Google Docs, Varathit Uthaisri
“The Epic Doc” is a short advert directed by Varathit Uthaisri (aka “Tu”), a filmaker currently working with Google Creative Lab in NYC. A few months ago, Tu and the team at Google Creative Lab helped the launch of the Google “DemoSlam” website (www.demoslam.com) where people can submit videos, demonstrating the use of Google’s products in creative ways. “The Epic Doc” is one of these explorations.
In essence, “The Epic Doc” is simply 450 pages of Google doc pages, captured as a slide show. It’s also a bootleg style animation through the land of institutional pie charts and bar graphs disguised as simple and cool illustrations. (Check out this awesome google doc animation the team created early in the process).
Reaching over a half million hits in less than a weak, “The Epic Doc” is a reminder that with a good idea and a load of imagination, anything’s possible.
Keep an eye out for more of the DemoSlam campaign. Also check out our interview with Tu, here.
Nov
30
Buck: Against Dumb
Posted in: against dumb, Animation, Buck, Commercial, ecology, General, smart carBuck‘s back again for Smart Car’s campaign, Against Dumb. It’s the eco-friendly-car idea explored in quite a particular way; a retro colour pallette, mixed with a precise sense of timing and narrative transitions, adds up to a solid piece of classic Buck.
Creative Director Orion Tait kindly shared some words about the project with Motionographer:
“Our pals over at Strawberry Frog approached us with a great little script, an open animation brief and a pretty tight schedule. We’ve done a couple projects with them recently, and they loved the piece we did for Waiting for Superman. Striking the right balance of tone was important; If taken too seriously or too flippantly, we ran the risk of alienating viewers and accentuating the potential hypocrisy in a message like this. So the direction was to have fun with it, to be anthemic without being preachy. As always, music and sound design help quite a bit in this regard, and as always Antfood totally nailed it.”
Director: Buck
Creative Director: Orion Tait
Executive Producer: Anne Skopas
Producer: Kitty Dillard
Design: Gareth O’Brien / Yker Moreno
Lead Animation: Gareth O’Brien
Additional Animation: Harry Teitelman / Chad Colby / Claudio Salas /Jacques Khouri
Sound Design & Music: Antfood
VO Talent: Tirtzah Wilson
Agency: Strawberry Frog
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