Hasta La Motion!

Nov 24

HITFILM 3 PRO OUT NOW FOR INDIE FILMMAKERS

Mon 24th Nov 2014 | News

HitFilm 3 Pro, the latest video editing and visual effects software from FXHOME, is available to order today from hitfilm.com for just $299 (£229).

HitFilm 3 Pro is a post-production revolution, combining high quality editing tools, 3D compositing, 3D object rendering, an industry leading particle simulator and an expansive toolkit for advanced color correction and grading, all in a single product. Over 180 fully customizable visual effects are included plus 130 plugins for use in Sony Vegas, After Effects, Premiere Pro, Final Cut Pro X and Motion.

From films to documentaries, commercials to music videos, HitFilm 3 Pro has features for beginners and experts alike, combining depth and complexity with an intuitive simplicity. Modern filmmaking requires you to be an editor, VFX artist and colorist at the same time; HitFilm 3 Pro gives you everything you need.

New features include a redesigned editor and interface, 3D textures for particles, auto-tracking masks, OpenFX support, 3D fractal particle shapes, 3D camera projection and professional de-noising, along with over 20 new effects, background proxying for complex VFX and a 16-bit OpenEXR pipeline. This makes HitFilm 3 Pro an exciting choice for rapid, high quality post-production work.

There is a redesigned editing timeline to give users access to all the tools they need for fine control. Filmmakers can craft projects in the fast, non-linear editor and can switch between multiple 3D compositing timelines as easily as changing tabs in a web browser.

HitFilm 3 Pro includes Academy Award-winning planar tracking from Imagineer Systems, providing mask tracking and 3D camera solving. Sony Vegas users can render HitFilm projects directly on the Vegas timeline. 64-bit architecture and GPU acceleration ensures the best performance across a wide range of hardware. There’s also fully customizable particle generation and a 3D compositing environment, with all elements rendered accurately in relation to each other, making it easy to construct incredible scenes inside a single application.

“HitFilm 3 Pro is the best product we’ve ever created and is the result of two years of intensive development. Since we set up back in 2001, FXHOME has stood for supporting the next generation of filmmakers,” explained Joshua Davies, FXHOME founder and CEO. “With HitFilm 3 Pro, we have created a compelling combination of power and price, putting professional visual effects and editing software in the hands of students, indie filmmakers, educational institutions, VFX studios and YouTube creators; in fact, anyone wanting power, choice and value in one package.”

Google Night Walk in Marseille

Posted in: Animation

Google’s Night Walk in Marseille experience has won the Grand Prix for Digital at the Epica Awards. Launched in April 2014, the digital experience showcases Google Maps and Google Search technology. The Google Story film at the heart of the campaign follows French woman Julie Muer as she explores the streets of Marseilles, documenting the places and people she discovers along the way, to create ‘Promenades Sonores’. The digital interactive experience, online at nightwalk.withgoogle.com, invites people from around the world to join Julie on an interactive Streetview tour of the city at night. Users use Google Maps to experience one of Julie’s walks through the neighbourhoods of Marseille, taking in 360 degree panoramic views, read facts about the city from Google and watch live performances of musicians playing on the streets, and artists creating wall murals.

Credits

The Google Night Walk in Marseille campaign was developed at Google Creative Lab by executive creative director Steve Vranakis, director of consumer marketing Graham Bednash, senior creative David Bruno, and at 72andSunny Amsterdam by executive creative director Carlo Cavallone, creative directors Gregg Clampffer, Micky Coyne, art director Patric Franz, copywriter Yann Corlay, copywriters Rosa Rankin-Gee and Harriet Lye, executive producer Sanne Drogtrop, creative technologist Gabor Szalatnyai, group brand director Mike Goller, brand director Naomi Bartle, director of strategy Stephanie Newman and strategist Carsten Pruijs.

Filming was produced at Epoch Films London by Lucid Inc (director Anna Sandilands and director of photography Ewan McNicol), executive producer Rob Godbold, producers David Knox and Phil McCluney. Post production was done at Gramercy Park Studios London by producer Kit Lawson, colourist ben Rogers, Flame artist Steve Miller. Music is “Swing in Minor” by Django Reinhardt and Stéphane Grappelli.

Digital production was done at MediaMonks Amsterdam by producer Xander Amo and interactive director Jeroen van de Meer.

Digital content was produced at Brenninkmeijer & Issaacs Amsterdam by director Joe Roberts, director of photography David Liddell, 360 degree director of photography Martijn Baudoin, producer Chantal Gulpers, sound engineer Jaap Sijben.

Nov 24

Virgin Radio Making Music

Posted in: Animation

The Epica Awards Grand Prix for Press has gone to Virgin Radio Lebanon 89.5 FM advertising campaign “Making Music”. Three print advertisements graphically present the thinking process that could have gone into writing the lyrics for Michael Jackson’s 1983 track “Billie Jean”, The Police 1983 track “Every Breath You Take” and Nirvana’s 1992 track “Come as you are”. “If you knew what it took, you wouldn’t steal it – say No to piracy”. 95% of music distributed in the Middle East is downloaded illegally. Rampant piracy has not just harmed the industry, but has also put the entire region in the spotlight for the wrong reason. The campaign’s objective was to persuade those who enjoy and appreciate music to give it a second thought before downloading. The campaign, launched in 2013, was awarded with Gold at the Dubai Lynx Awards in March 2014 and has gone on to win recognition through the year.

Credits

The Virgin Radio Making Music campaign was developed at Leo Burnett Beirut by chief creative officer Bechara Mouzannar, executive creative director Malek Ghorayeb, creative director/copywriter Abraham Varughese, copywriter Zaid Alwan, art director, illustrator and typographer Edward Poh, and communications consultant Jo Chemali.