Hasta La Motion!

The gravity of the situation is clear – and yes, it’s going to hurt. But what are a few broken bones when the alternative is plummeting to your doom? http://www.lonelyplanet.com/surviveanything
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That’s how it looked like just after the Second World War in Berlin!

Fascinating moving pictures in color show the situation of the city in summer 1945, just after the Second World War and the capitulation of Germany. Daily life after years of war.

Pictures from the destroyed city, the Reichstag, Brandenburger Tor, Adlon, Führerbunker, Unter den Linden, rubble women working in the streets, the tram is running again.

A collage of archive material
produced by: Kronos Media

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Voici à quoi ressemblait Berlin juste après la Seconde Guerre Mondiale !

Ces fascinantes vidéos en couleur nous montrent la situation de la ville lors de l’été 1945, directement après la Seconde Guerre Mondiale et la capitulation de l’Allemagne. Voici la vie quotidienne
des Berlinois après des années de guerre.

Les images nous dévoilent une ville détruite, le Reichstag, la porte de Brandebourg, l’hôtel Adlon, le bunker du Führer, l’avenue Unter den Linden, les femmes des ruines à l’œuvre dans les rues, et les trams à nouveau en fonctionnement.

Un assemblage d’images d’archive
production par Kronos Media

Game of Zones returns for the 2015 season with another spoof on HBO’s hit show Game of Thrones.

Created By: Adam Malamut and Craig Malamut
Storyboard: Pat Keegan
Special Thanks: Ishaan Mishra and WIll Leivenberg

EPISODE ONE: https://www.youtube.com/watch?v=St5PLcxZy44
EPISODE TWO: https://www.youtube.com/watch?v=q9lbAH9ttS4

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TWC2 (Transient Workers Count Too), an advocacy group in Singapore, has partnered with Ogilvy Singapore to run a controversial awareness-raising advertising campaign, “Mums and Maids”. Launched to coincide with International Workers’ Day, or Labour Day, on May 1, the campaign is designed to urge employers of domestic workers to grant them a weekly day off. The commercial at the centre of the campaign brings together a selection of mothers and the maids who look after their children, comparing their awareness of their children’s aspirations and everyday lives. The ad points viewers to the site igiveadayoff.org where employers are able to check out the facts and pledge their commitment to giving domestic workers their legal days off.

TWC2’s initial explanation…

“We in TWC2 and other migrant-worker rights organisations have been engaged in such a campaign for more than ten years. The latest figures from the Humanitarian Organisation for Migration Economics (HOME) estimate that approximately 40 percent of Singapore’s 222,500 domestic workers do not have a weekly day off, despite a law coming into effect in January 2013 making it mandatory. Approximately 40% of Singapore’s 222,500 domestic workers do not have a weekly day off, despite a law coming into effect in January 2013 making it mandatory.​ The underlying theme of O&M’s film seeks to convince employers to give domestic workers their day off by showing that domestic workers’ absence is not an inconvenience, but an opportunity for parents (represented by mothers for stylistic consistency) to bond with their children. While that is true, TWC2’s belief is that a day off is a basic right any worker should have, independent of and separate from such a functional motivation of their employers. We would add that family bonding is the responsibility of both parents. This is a provocative video that will arouse debate. We at TWC2 hope it will contribute to a constructive re-examination of employers’ relationship with their domestic workers.”

Credits

The I Give A Day Off campaign was developed at Ogilvy Singapore by creative directors Eugene Cheong and Nicolas Courant, copywriters/art directors Fabio Montero, John-John Skoog, KaiRong Ku and Marcos Gemal.

Filming was shot by director Jason Joseph via Hogarth & Ogilvy.

TW2 Follow Up Statement

TW2 released a statement on 27 April in response to the mixed reception for the Mums and Maids film.

Multiple viewpoints have been expressed on the short film made by Ogilvy & Mather, “Mums and Maids”, which urges employers to give domestic workers their due day off. TWC2 agreed to partner with O&M in launching this.

Four days after its launch, the campaign video has reached more than 2.6 million viewers worldwide, according to O&M’s tracking. Never has the issue of domestic workers’ right to a day off been discussed on this scale and generated so much buzz. This is what we hoped for when we lent our support to the campaign. At the same time, we would like to acknowledge all views about the film, which was after all meant to be provocative. Many people liked the film and thought it was effective in bringing attention to the issue of domestic workers’ right to a weekly day off. Others thought that the message of the day off for domestic workers was confused by the emphasis on parents spending more time with their children. Still others were angered because they believe it shows mothers in a bad light by portraying them as inadequate parents, and by not mentioning the father’s role.

Going into collaboration with O&M, we are clear in our objective, which is to make people aware of the magnitude of the problem: that 40% of domestic workers in Singapore still do not have a weekly day off. We urge employers to reflect more constructively about their relationship with their domestic workers and treat them with the respect they deserve.

Anticipating that the film would draw flak from some quarters, we shared our concerns with O&M, and they were receptive even at a late stage since TWC2 were not involved in creating the film.

O&M also told us that the families portrayed in the film had participated in the film because they wanted to do their part to advocate for domestic workers’ rights. We jointly applaud these women and their families for their contribution to the cause.
Whether you liked the film or not, let’s not forget that as a society we have failed miserably in our treatment of domestic workers. Many domestic workers toil day in and day out without the fundamental labour right of a weekly day off. We have been campaigning for this for more than a decade.

Much still needs to be done to shift mindsets and change underlying structures in our society so that domestic workers are treated fairly and have the same employment rights as other workers. We hope that the public will continue to support us in this endeavour.

Vangardist magazine, a leading German men’s monthly, has invited its readers to take a hands-on approach to end the social stigma surrounding HIV by printing a special edition using ink infused with HIV-positive blood. The magazine, which has been produced to coincide with one of the biggest annual AIDS charity events in the world, Life Ball – which takes place at Vienna City Hall on the 16th of May in Vangardist’s home town of Vienna, aims to help affected people in an unconventional way and to fight against the taboo status of HIV/AIDS in society. Three individuals with the virus donated blood for the project and the 3,000 copies of the magazine were wrapped in plastic with a powerful message instructing readers to, ‘Break the seal, help break the stigma.’

The magazine has been produced according to the most stringent controls using processes developed according to guidelines established by Harvard and Innsbruck University. Handling of a physical copy of the magazines carries no risk of infection. Despite this, the debate and discussion around the magazine and the issue it highlights has already been significant.

Jason Romeyko, Executive Creative Director of Saatchi & Saatchi Switzerland explains the thinking behind the project.

“This is truly a ‘Nothing Is Impossible’ story – one we have been passionate about for a long time. When Vangardist approached us to help them raise awareness of this important cause around Life Ball in Vienna, we knew we had met a brave client,” he says. “With this unique project, we want to create a response in a heartbeat by transforming the media into the very root of the stigma itself – by printing every word, line, picture and page of the magazine with blood from HIV+ people.”

Romeyko says that, despite 30 years of campaigning, activism and research, HIV remains the 6th biggest cause of death in the world. “Yet for many people the virus is seen as ‘old news’, with discussion and debate relegated to just one or two days a-year when key communities and organisations around the world force the issue back onto the news agenda,” he says. “By holding the issue, readers are immediately breaking the taboo.”

With NGO’s and Governments alike all acknowledging that the social stigma surrounding the disease remains one of the key factors preventing effective management, and ultimately the eradication of the virus, Vangardist believes it is essential that conversations around this topic are reignited.

Commenting on the attention being generated around the magazine, and the rationale behind the campaign, Julian Wiehl, Publisher and CEO of Vangardist said: “The editorial team at Vangardist is committed to dealing with a wide variety of topics affecting our readers. We believe that as a lifestyle magazine it is our responsibility to address the issues shaping society today.”

Wiehl explains: “With 80% more confirmed cases of HIV being recorded in 2013 than 10 years previously, and an estimated 50% of HIV cases being detected late due to lack of testing caused by social stigma associated with the virus. This felt like a very relevant issue for us to focus on not just editorially but also from a broader communications stand point,” he says.

The magazine has been available to subscribers from the 28th April, and will be on newsstands and online from this week.

The Facebook page, www.facebook.com/hivheroes aims to be one of the most widely visited and ‘liked’ HIV related pages on Facebook, demonstrating to the world a community of people for whom the HIV virus carries no social stigma exists.

This campaign aims to show that a community of people around the world willing to publicly show their support and become #HIVHEROES online, even just by talking about HIV, people can become HIV Heroes. In addition to lending their support socially to the campaign, individuals interested in getting even more involved, will be able to participate in an online auction later in the campaign when further copies of the magazine will be sold in an effort to raise additional monies for HIV related causes / organisations.

Credits

The Vangardist Cover project was developed at Saatchi & Saatchi Switzerland by executive creative directors/copywriters Jason Romeyko, Jan Teulingx, John Pallant, designer Magda Weyrer, art director Lennert Vedts, planners Melissa Masurel and Luca Conte, producer Andy Gulliman, content copywriter Rob Wetton, photographer Jean-Pierre Van der Elst, CEO Andrea Pedrazzini, CEO of Dynamic Markets Justin Billingsley, Technical Director at Saatchi & Saatchi London Mike Mackay, worldwide creative director digital Tom Eslinger, Saatchi & Saatchi UK art director Shane Horn, UK head of editorial Lucy Titterington, PR team Isobel Kerr-Newell and Zoe Kent, account director Emma Jenkin, account managers Guendalina Gennari-Curlo and Nicolas Pignatelli, working with Vanguardist team Julian Wiehl, Lukas Burian and Carlos Gomez, .

Filming was produced at Pulse Films.