Hasta La Motion!

Launched in 2014, Smite redefined the world of MOBAs with its advent. Blending a third person perspective with the MOBA gameplay, the game brought in projectile based attacks into the play.

The game also featured another interesting concept, the playable characters of this game are inspired by gods from numerous mythologies. You can take to the skies with the Greek god Apollo or rule the grounds with Bellona, the Roman Goddess of War. The game even features characters from Hindu, Mayan, Chinese and recently added Greek mythology.

After climbing the ladder since then, Hi-Rez Studios, the creators of the game had initiated their PS4 beta earlier this year, now as the news comes from their PlayStation blog, the game will get an official release of PS4 on 31 May, 2016. The company’s statement on the blog stated that the game would be updated to 60 FPS and will be introducing new gods and game modes. The company also explained, “While this may seem like a lot of change for a beta, frequent and free updates are a way of life for Smite: We introduce new content every two-to-three weeks, year-round.”

The company is also working on their FPS action game titled Paladins which is still in the beta phase with no official release date announced.

The post The gods of ‘Smite’ are set to descend over PS4 appeared first on AnimationXpress.

Gearbox has recently released its first person action shooter Battleborn over PC, PS4 and Xbox One. The game garnered around 2 million players over its beta phase and received fair reviews. The game dons the mantle of a MOBA and resorts to a first person mode.

Now, the Indian games retailer, Games The Shop has announced their deal with Gearbox’s Battleborn. With each purchase of the PS4 and Xbox version of the game, a free collectible figurine will also be given away. To top it up, the prices for the console versions of the game will also be available at Rs.1,999, which is a significant cut off in prices. Again, it’s only for the console version.

Battleborn shares its gameplay style somewhat with Team Fortress 2 and Blizzard’s Overwatch. It is not a typical first person shooter like Call of Duty or Counter Strike. Unlike Overwatch, this game is a MOBA at its core with all of its elements pointing towards it. From turrets and minions, everything matches to the MOBA genre. From dark wizards to master swordsman, the game is replete with unique characters; it also sports a campaign mode as well as a multiplayer mode (obviously). Although, the game did not receive as much attention as it’s contemporary Overwatch managed to draw around 9.7 million beta players, it still seems like a fun game to play. Now, with these marketing strategies, the company might be looking forward to gain some attention and increase its player base.

The post Prices of the Xbox and PS4 versions of Battleborn dips in India appeared first on AnimationXpress.

Mars Chocolate Australia has introduced the SNICKERS® Hungerithm, a hunger algorithm that monitors the mood of the Internet, and then lowers SNICKERS prices accordingly. The Internet gets a little angry when it’s hungry. The angrier people get, the cheaper SNICKERS® get, with prices updating over 140 times a day and dropping to as low as 82% off the normal shelf price. For example, if Donald Trump receives Republican Party endorsement, the price of a SNICKERS® could plummet to 50 cents. Built on a 3,000-word lexicon, the Hungerithm determines online mood by analysing around 14,000 social posts a day. It even understands slang, sarcasm and variations in context. To claim their SNICKERS®, users simply visit Snickers.com.au and click “Get A SNICKERS®” to generate a unique barcode and head to any one of 7-Eleven’s 630 stores around the country. No downloading apps or printing vouchers is required. The nationwide Snickers Hungerithm campaign, online at snickers.com.au, runs until June 27 and includes video, digital, outdoor, PR and social elements that generate and respond to conversation around real world events.

SNICKERS® Marketing Manager Renee Lewington says the Hungerithm is perfect for contentious times – such as the upcoming Federal election. “We’re hoping this shows consumers that SNICKERS® is on their side during trying times, and we plan to satisfy even more hungry consumers by rolling the Hungerithm out globally in 2017,” Lewington said.

“Considering how quickly the Internet can swing from a place of sharing and enlightenment to one of incredible vitriol, we felt this was the perfect way to bring the, ‘You’re Not You When You’re Hungry’ platform to life,” said Clemenger BBDO Melbourne Executive Creative Director Ant Keogh. “A data-led idea that changes the price of a global FMCG brand is an amazing opportunity. To launch it at scale through 7-Eleven is something else again,” he said.

The Hungerithm is designed to bring SNICKERS® world-famous “You’re Not You When You’re Hungry” campaign into the digital age by tying it to real-time reactions to real world events. The campaign has previously featured high profile celebrities such as Betty White, Robin Williams, Joe Pesci and Willem Dafoe (as Marilyn Monroe).

Snickers Hungerithm Credits

The Snickers Hungerithm campaign was developed at Clemenger BBDO Melbourne by executive creative director Ant Keogh, creative directors Evan Roberts and Stephen de Wolf, digital creative director Ben Keenan, art director Jackson Harper, copywriters Shannon Crowe and Jim Robbins, regional director Jennifer Chin, group account director Bryce Coombe, senior account manager Sam Ayre, working with Mars Chocolate Australia Marketing Director Matthew Graham, Brand Manager Renee Lexington, Assistant Brand Manager Heidi Keller and National Sales Manager – Retail Shaun Thomas. Also working on the campaign were PR Director Nichola Patterson, Planning Director Michael Derepas, Senior Planner Matt Pearce, Executive Producer Sonia von Bibra, Head of Interactive Production Christian Russell, Community Manager Will Barber, Senior Digital Producers Nathan VanderByl and Ben Crowe, Digital Producer Allan Ngo, Senior Digital Designer Adam Hengstberger, Senior Developer Andrew McLagan, Senior Full Stack Developer Sylvain Simao.

Further work was done at CHE Proximity by front end and back end development director Omar Mashaal, back end development team Andrew Sidorov and Alex Best, technical director Bob Watts and project delivery lead Adam Burnell.

Demonstration video

Officers attempt to stop a stolen front loader with an impaired driver on May 26, 2016 in east Anchorage.