Hasta La Motion!

> Quicktime H.264
(24mb)
> iPod Compatible
(13mb)
> Watch in Flash
(12mb)

> Quicktime H.264
(10mb)
> iPod Compatible
(5mb)
> Watch in Flash
(4mb)

> Quicktime H.264
(9mb)
> iPod Compatible
(5mb)
> Watch in Flash
(4mb)

> Quicktime H.264
(7mb)
> iPod Compatible
(4mb)
> Watch in Flash
(3mb)

> Quicktime H.264
(6mb)
> iPod Compatible
(4mb)
> Watch in Flash
(3mb)

> Quicktime H.264
(8mb)
> iPod Compatible
(5mb)
> Watch in Flash
(4mb)

> Quicktime H.264
(3mb)
> iPod Compatible
(2mb)
> Watch in Flash
(1mb)

The on-air look of ABC2 has ranged from the interesting to the ordinary. While easily the most intriguing channel on free to air television, ABC2 has always struggled with its identity.

Thankfully this new lime-and-pink design is the most mature branding to grace the network, even if the execution of the new idents is a little sporadic (the fish look great, the knitting.. not so much).

> Quicktime H.264
(10.6mb)
> iPod Compatible
(5.6mb)
> Watch in Flash
(2.7mb)

> Quicktime H.264
(10.9mb)
> iPod Compatible
(5.8mb)
> Watch in Flash
(2mb)

> Quicktime H.264
(10.9mb)
> iPod Compatible
(5.8mb)
> Watch in Flash
(2.3mb)

Encapsulating the scope and relevance of the national broadcaster is the goal of this new brand campaign, and having people jump into the embrace of the ABC’s famous lissajous is the approach they’ve taken.

Beautifully produced and visually distinct these new spots have the unenviable challenge of trying to represent an organisation with as much history and depth as the ABC, something any thirty second promo will struggle to achieve.

Created by Sydney agency Moon.

> Quicktime H.264
(16.4mb)
> iPod Compatible
(5.9mb)
> Watch in Flash
(4.6mb progressive)

> Quicktime H.264
(40mb)
> iPod Compatible
(17mb)
> Watch in Flash
(14mb progressive)

> Quicktime H.264
(50.6mb)
> iPod Compatible
(16mb)
> Watch in Flash
(13mb progressive)

Continuing my series of blatant bias towards public broadcasters, and blind rage towards commercial networks.. I present you with the new look for PBS.

Although funded differently to the BBC or the ABC, the Public Broadcasting Service of the United States shares a similar mission to “educate, inspire, entertain”. Like other public broadcasters around the world it is also considered its nations “most trusted national institution”.

But enough about the philosophy, what about the brand. Created by Eyeball, the new look is distinctively non-commercial, yet polished, two qualities sometimes considered mutually exclusively, but beautifully executed here.

Sidenote: Carrier is one of the best documentary series I’ve ever seen.

> Quicktime H.264
(42.4mb)
> iPod Compatible
(11.8mb)
> Watch in Flash
(7.6mb progressive)

> Quicktime H.264
(13.5mb)
> iPod Compatible
(3.2mb)
> Watch in Flash
(2mb progressive)

> Quicktime H.264
(21.8mb)
> iPod Compatible
(4.1mb)
> Watch in Flash
(2.6mb progressive)

Australia Network, the international television service of the ABC has refreshed its identity and introduced a new slogan ‘From our world to yours’.

With the channel available in over 44 countries throughout the Asia Pacific region, the refresh needed cross cultural appeal, while also standing out in an already saturated television market.

The end result is a very fresh and contemporary on air look that perhaps our local ABC1 could learn a little from..

Credits: Saatchi Design / Motion Foundry / Sopheric.