Mar 17

Dancing with 4Music.

Posted in: 4music, Channel 4, Music, Videos: Idents

> Quicktime H.264
(29mb)
> iOS Compatible
(6mb)
> Watch in Flash
(8mb)

> Quicktime H.264
(31mb)
> iOS Compatible
(6mb)
> Watch in Flash
(8mb)

> Quicktime H.264
(30mb)
> iOS Compatible
(6mb)
> Watch in Flash
(8mb)

> Quicktime H.264
(29mb)
> iOS Compatible
(6mb)
> Watch in Flash
(7mb)

British music and entertainment channel 4Music refreshed its on-air branding this month and introduced four new idents based around dance.

I’m reminded of the old BBC One ‘Rhythm and Movement’ idents that still remain a gold standard for television branding. And having recently seen Pina I still think there is plenty of room to further explore dance in idents.

For more info on the 4Music rebrand read this.

(Thanks for the details Nick)

No Comments | Tags: ,
Aug 26

The Hits becomes 4Music, like a kiss with a fist.

Posted in: 4music, Channel 4, Videos: Idents

> Quicktime H.264
(16.9mb)
> iPod Compatible
(10.6mb)
> Watch in Flash
(7.2mb progressive)

> Quicktime H.264
(7.6mb)
> iPod Compatible
(3.4mb)
> Watch in Flash
(2.8mb progressive)

The Hits, a music channel in the UK relaunched itself this month as 4Music. The newly rebranded station joins the fold of sibling networks Channel 4, E4, More4 and Film4 in a multichannel line up that you could only dream of in Australia.

These two videos are promoting the relaunch which occurred on August 15th, with the first video a slow motion spot set to the track “Kiss with a Fist” by Florence and the Machine that’s refreshingly decent for a music channel.

– Cheers to Craig for the videos.

No Comments | Tags: ,