Anyone wanna help me to answer this Qs?

Hi there.

My name is Firman Prasetia,*I am a Mutimedia student in Limkokwing University Malaysia.
I have an assignment for my Research Methodology subject. My topic is "Motion Graphics and Visual Effects stand on The First Row recently in Advertisement".

I have some question that I hope u will feel free to answer it.

What do you think about the visual effects in advertisement (commercials), is it necessary to add visual effects nowadays in commercials? why?

Is the motion graphics / visual effects in commercial could deliver the message better to the audience?

When agency develop the idea, and want to put visual effects into it, do they discuss with the post production house about what kind of visual effects, or each agency have their own visual effects department?

How about the process of idea development, from the raw idea that agency get (from the client) into become the final idea?

Do you know what kind of famous softwares that industry use to develop visual effects for TVC?

could you explain a bit of the process until become the final outcome?

Lastly, I need to say thank you.
Cheers

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