Hasta La Motion!

WWF has launched “Endangered Emoji”, an emoji-based fundraising campaign timed to coincide with Endangered Species Day on Friday 15 May. The campaign #EndangeredEmoji, run through the official @WWF Twitter account and at endangeredemoji.com, was sparked by the discovery that 17 characters in the emoji alphabet represent endangered species. Emoji are becoming more popular every day since they were integrated into Twitter in April 2014, and have been used over 202 million times on the social platform*. WWF has tweeted an image showing all 17 Endangered Emoji. To take part in the campaign all twitter users need to do is retweet the image. At the end of each month, users will receive a summary of their Endangered Emoji activity and given an opportunity to donate the local currency equivalent of £0.10 for each tweet. During the #EndangeredEmoji campaign, WWF has changed its iconic panda logo to a panda emoji.

Influential digital supporters are helping to publicize the campaign by retweeting the original image to their followers, including Xavier Di Petta, creator of @EarthPix and @HistoryInPics.. He comments, “Emoji is the first global language and I love that people all over the world can get involved in protecting our planet and the animals we share it with.”

The campaign includes the following endangered species: Western gray whale, Blue whale, Bluefin tuna, Galapagos penguin, Maui’s dolphin, Green turtle, Siamese crocodile, Antiguan racer snake, Sumatran tiger, Amur leopard,
Asian elephant, Bactrian camel, Giant panda, African wild dog, Lemur frog.

Credits

The campaign was developed with advertising agency Wieden+Kennedy London and technical partner Cohaesus.

Jason Scott and Joris Philippart, creative team at Wieden+Kennedy London comment, “When we came up with the idea of using the 17 endangered emoji animals to support WWF’s work to protect wildlife, we were very excited about putting the millions of monkeys, dolphins, pandas and other emoji creatures used every day towards a good cause. Hopefully, it will go some way to inspiring the next generation to get involved with the important work that WWF is doing.”.