Vodafone ‘Add Power To Your Life’
Posted in: Animation, cg, directing, vfxSebastian Strasser from Radical Media has directed this great advertising for Vodafone, entitled “Add Power to your life”.
The project was shot over 8 days in Iceland, Denmark, Germany, the Czech Republic and Romania. During the shoot the team had to navigating some of Europe’s worst flooding in decades, making some of the locations highly treacherous, including the diner, which was left half submerged after a flood had hit the area. The film was shot almost completely using hand held cameras, enabling the team to capture more fluid, natural movements, which were then composited together by Time Based Arts, who did an exceptional job blending the 3D, CGI and live action.
Song by Woodkid – Run Boy Run.
Credits:
Director: Sebastian Strasser
VFX: Time Based Arts
Agency: Jung Von Matt
Producer: Christoph Petzenhauser
Editor: Paul Hardcastle
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