Virgin Atlantic is marking the beginning of 2015 with “The Idea”, a commercial featuring a passenger on his way to pitch his idea. Set to Depeche Mode’s ‘Personal Jesus’ the film is intended to capture the spirit and vision of Virgin Atlantic as the airline for people who share a similar mindset and want to make their ideas happen, whatever those ideas are. The campaign includes print, digital, out of home and social media showcasing the iconic destinations that Virgin Atlantic flies to and the experiences available in each. This is complemented by a digital platform where customers are encouraged to “Let It Fly”. As they pack their virtual suitcase a bespoke itinerary will be generated for their ideal destination.
Hamish Rickman, Head of Brand Engagement at Virgin Atlantic commented, “Virgin Atlantic naturally attracts customers who are passionate about seeking new experiences and this campaign throws down the gauntlet to them to turn their ideas and dreams into reality.”
“This campaign is a real step change in how we express ourselves creatively. We’ll always be a challenger brand but for this campaign, instead of challenging the competition, we are challenging ourselves and the customer to “Let it Fly”.
Tammy Einav, Managing Director, adam&eveDDB commented, “‘Let it Fly’ captures the pioneering spirit and entrepreneurial essence of Virgin Atlantic perfectly and positions them as a customer centric airline focused on providing unique experiences.”
Credits
The Idea was developed at Adam&EveDDB, London, by executive creative directors Ben Priest, Ben Tollett, Emer Stamp, creative directors Richard Brim and Daniel Fisher, planner Toby Harrison and agency producer Panos Louca, working with Virgin Atlantic brand and customer experience director Reuben Arnold, campaign manager Laura Stephen.
Media was handled by Manning Gottlieb OMD.
Filming was shot by director Sam Brown via Rogue Films with producer James Howland, director of photography Tom Townend.
Editor was Amanda James at Final Cut.
Visual effects were produced at MPC by VFX producer Jamie Loudon, VFX executive producer Jonathan Davies, VFX supervisor 3D Carsten Keller, VFX Supervisor 2D Ryan Knowles, VFX team Dan Cowley, Oliver Caiden, Michael Gregory, Sundar, Tom Carrick, Mark Robinson, Aton Lerin, Daniel Rodrigues das Neves, Lyndall Spagnoletti, Ross McCabe, Michael Diprose, Gerrard Dunleavy, Anthony Bloor, Tim Civil, Manolya Kulkoylu, Ross McCabe & Stephan Haidacher, colourist Mark Gethin.
Audio post production was done at Wave Studios, London.
Music is “Personal Jesus” by Depeche Mode, composed by Gore. Voice over is by Andy Serkis.
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