Hasta La Motion!

UnitedHealthCare is celebrating the thousands of ways people can make their way into the complex health system with an advertising campaign developed at Leo Burnett Chicago. Three commercials, “Our Song”, “The Lamp Post” and “Crowd Surfing” present dancing, texting and walking, crowd surfing as medical codes worthy of mention. Online content on Twitter and Facebook continues the theme, with a range of entertaining medical codes. The message? There are thousands of ways into the complex health care system. And UnitedHealthcare can help make the system easier to navigate.

When “our song” comes on the radio, a couple starts dancing in the dining room and gets a little carried away. Watch for the medical billing code E005 — it’s just one of the thousands of ways people get into the complicated health care system. UnitedHealthcare health insurance has ways to make the health care system simpler, like virtual visits. Learn more at uhc.com.

You see them everywhere. They text while walking, and narrowly miss other pedestrians, bike messengers, taxicabs, a lamp post…and more. Watch this and don’t miss the medical billing code E883.2 — it’s just one of the thousands of ways people get into the complicated health care system. UnitedHealthcare health insurance has ways to make the system simpler, like an app with an urgent care finder that’ll locate the closest urgent care center for you. And it works whether you’re a UnitedHealthcare member or not. Learn more about the Health4me app at uhc.com.

It seemed like a good idea at the time — a stage dive into the arms of the adoring crowd (which we wouldn’t recommend). See how it turns out, and watch for the medical billing code 916 — it’s just one of the thousands of ways people get into the complicated health care system. UnitedHealthcare health insurance has ways to make the health care system simpler, like an app with a cost estimator tool. Now, whether you’re a UnitedHealthcare member or not, you can find out how much an ankle x-ray will cost before you go to the doctor. Learn more at uhc.com.

Credits

The UnitedHealthcare Medical Codes campaign was developed at Leo Burnett Chicago by chief creative officer Susan Credle, executive creative director/copywriter Jeanie Caggiano, creative directors Vince Cook and Colin Selikow, art director Amanda Butts, executive producer Mary Cheney, account directors Leslie Meredith and Jason Reno, account supervisor Thy Barnes, account manager Sarah Smith, planning director Denise Fedewa, strategy director Sue Broverman, legal team Carla Michelotti, Barbara Dent, Michael Sirota, Andrew Block, clearance manager Tracy Sciemeca, business manager Elevna Dowd, talent manager Sara Anderson, creative resource manager Kevin Brown, music supervisor Chris Clark and music producer Jocelyn Brown.

Filming was shot by directors Speck/Gordon (Will Speck and Josh Gordon) via Furlined with director of photography Jo Willems.

Visual effects were produced at The Mill.

Editor was Matthew Wood at Whitehouse Post.