In January 2017, a new video store opened in Los Angeles that only stocks 14,000 copies of Jerry Maguire on VHS — none of which are available for rent or purchase.
Masterminded by video art collective Everything is Terrible, which began amassing this collection over 8 years ago, this “store” is functionally intended to be more of a hallucinatory, immersive experience.
To bring finality to their burdensome obsession, their next goal is to construct a permanent place to house their “Jerrys”; a giant pyramid in the Nevada desert.
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