The Melbourne Model


The University of Melbourne has launched an integrated brand campaign via McCann Melbourne, showcasing its distinctive curriculum, the Melbourne Model. The campaign launches with a brand film, which presents the need for a model of education that equips students with world knowledge rather than just a specialist degree, so that they can adapt and be ready for every possible future. Onesal was in charge of the production, design and animation of the spearhead brand film as well as the key visual key visuals for all the campaign. Based on actual ongoing research projects of the University, we crafted 16 abstract fantastic landscapes illustrating the many possible futures. Client: The University of Melbourne Agency: McCann Melbourne Production Company: Onesal Japan Director: Nahuel Salcedo Producer: Ailin Brunner Design and Animation: Nahuel Salcedo, Damian Sendin, Martin Salfity Additional Design and Animation: Robert Sundelin Design Assistant: Hisako Sugano Music and Sound Design: Andrea Damiano クライエント:メルボルン大学 代理店:マッキャンメルボルン 制作会社:株式会社Onesal ディレクター:サルセド・ナウエル プロデューサー: ブルンナー・アイリン デザイン・アニメーション:サルセド・ナウエル、ダミアン・センディン、マーティン・サルフィーティ、 デザインアシスタント:菅野久子 サウンドデザイン:アンドレア・ダミアノ facebook.com/OnesalStudio onesal.com

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