Hasta La Motion!

The Dignity Institute is running “Talking Bones”, a direct advertising campaign designed to raise awareness of the replies faced by more than 125,000 political violence and torture victims living in France. Medical x-rays, pressed into vinyl records, hold sound recordings of testimonies by three victims, Arta, Adnan and Fidele. The records were sent to key French influencers to create a conversation about the subject, with the goal of calling the French government to implement a health and social security policy to help or assist victims.

Hearing the victims stories, whilst seeing with your own eyes their physical injuries, forces you to face their reality. It is impossible to ignore. Suddenly, you become brutally aware that torture is not exactly as you imagined. It is not a distant issue but a tangible reality in France.

Talking Bones Credits

The Talking Bones campaign was developed at Grey Paris by executive creative director Thierry Astier, art director Romain Arrigoni, copywriter Nicolas Richard, and head of communication Charlotte Buisson.

Vinyl was made at Lathe Cuts. Illustration was by Abril Castillo. Photography was by Studio Lacen. Sound was produced at Ipanema Music by sound designer Philippe Hebrard. Music is by Franck Delabre and Stéphane Martin at Possible. Filming was shot by director François Bricage and director of photography Fabio Caldironi.