Taking the Plunge

Jun 10

Taking the Plunge

The School of Visual Arts, New York beat out professional agencies from around the world to take home the prestigious ADC Black Cube for best-in-show at the Art Directors Club ADC 95th Annual Awards Celebration and Exhibition at the ADC Gallery in New York. When a young man’s ideal marriage proposal is put in jeopardy he is forced to dive into unknown waters to salvage his plans. ADC Black Cube winner Taking the Plunge was created by SVA computer art, animation and visual effects students Thaddaeus Andreades, Marie Raoult, Nicholas Manfredi and Elizabeth Ku-Herrero, under project coordinator Laura Nitz. The short film has its own Facebook page and Tumblr page.

ADC Comments

This marks the first time a student entry has won a Black Cube, and the work also earned an ADC Gold Cube in Motion, Animation. SVA was the single biggest winner of the night with 17 total awards, including one Black Cube, four Gold, two Silver, six Bronze and four Merit.

“Taking the Plunge presents a confluence of extraordinary skill, thoughtfulness, story, heart and dedication brought to life at the very beginning of some young careers,” said Rama Allen, executive creative director, The Mill, who served as chair of the ADC 95th Annual Awards Motion jury. “We would have applauded the remarkable craftsmanship of this piece regardless of how much experience lay behind it, but we felt the rare early talent we saw deserved to be recognized with a commensurate honor. We congratulate the SVA team for some damn good filmmaking that made us laugh, exclaim and even feel a little bit jealous.”