Strike Back

Momoco created the opening titles for Sky1’s military action series Strike Back. His concept, says designer Nic Benns, was “human, gritty, and informative.” But when HBO came on board as co-producer, the execs demanded a rebrand. Ergo, new titles. What changed? “They wanted sex,” Nic says. The (happy) end of this story is of course that this ‘sexified’ version of the titles was nominated for an…

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