Hasta La Motion!

Spark is The Telegraph’s new creative commercial department. It represents a company-wide commitment to helping brands grow — by supercharging creative ideas with industry-leading data insight. I was tasked with conceiving and directing the brand positioning, the name and the visual identity. I was also responsible for overseeing the integration and usage across multiple platforms and media for the product launch and sustain. This is the launch film, designed to introduce the logo and the methodology behind Spark: creativity fused with data insight. Concept and creative direction: Matt Simmonds Design direction and animation: Weareseventeen Audio: Zelig http://mattsimmonds.tv