Sony Pictures has announced to be releasing Spider-Man: Far from Home, on 2 July instead of 5 July. With this film, MCU’s Phase Four will kick-off from a Tuesday and not Friday.
Sony has moved Spider-Man: Far from Home up a bit earlier, to put the film’s two days before Netflix’s Stranger Things season 3 and gives the similar kind of launching pad that of The Amazing Spider-Man back in 2012.
The Marc Webb-directed reboot opened with a $35 million Tuesday gross (still the second-biggest Tuesday behind The Force Awakens’ fifth day of release) and earned $64 million over the weekend frame of a $137 million Tues-Sun holiday weekend.
Sony has been inclined in trading off Spider-Man movies around Fri-Sun debuts and long holiday launches. Spider-Man, Spider-Man 3, Amazing Spider-Man 2 and Spider-Man: Homecoming opened over a conventional Friday-Sunday frame ($114 million in 2002, $151 million in 2007, $93 million in 2014 and $117 million in 2017) while Spider-Man 2 ($88 million over a $180 million Wed-Mon launch in 2004), Amazing Spider-Man and the upcoming, Spider-Man: Far from Home will go the long 4 July weekend route.
The reason behind this strategy might be- Sony feels that the film is good enough to garner positive word-of-mouth over the long holiday frame.
Also, Spider-Man: Far from Home might lose traction with big releases right after it. From, The Lion King opens on 19 July, and that will be followed by Dora and the Lost City of Gold (31 July), Scary Stories to Tell in the Dark (9 August), Artemis Fowl (9 August), Angry Birds Movie 2 (14 August) and Playmobil (16 August).
Till then we hope to see Spidey getting resurrected in Avengers: Endgame.
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