Hasta La Motion!

By Kontrapunkt & Nippon Design Center Founded in China as recently as 2001, Goertek Inc. is already a global technology forerunner with roots in sound technology and acoustics. In close collaboration between Kontrapunkt and Nippon Design Center, the new typeface is created uniquely for use on digital signage and wayfinding throughout Goertek’s novel and groundbreaking R&D hub in Qingdao, China. Aiming to always be informative and appropriate, the variable signage typeface dynamically changes appearance by vibrating in different frequencies and wave types, echoing electronic oscillators. From the bustling Goertek Street with cinemas and cafes to the discreet VIP entrance, the signs and typeface adapt to the surrounding elements by using Opentype technologies. Goertek’s ambition is to have one of the world’s leading R&D bases that houses both relaxing and working areas for employees. Upon completion, it is already setting new standards for what a R&D hub can be.