Hasta La Motion!

The Climate Coalition has launched “A Simple Love Poem”, a Valentine’s Day commercial featuring British media personalities Stephen Fry, David Harewood, Alison Steadman, Deborah Meaden, Dermot O’Leary, Meera Syal, Raymond Blanc, Jarvis Cocker and Emilia Fox. The film uses Shakespeare’s Sonnet 18, “Shall I compare thee to a summer’s day?”, to draw attention to the “Show The Love” campaign, online at fortheloveof.org.uk. Viewers are asked to ‘Show the Love’ by sharing the film, wearing green hearts and telling the world what they love that could be lost to climate change. Images promoting the campaign are being posted on the campaign Instagram site.

The film is part of a week long campaign turning Valentine hearts green. Artists, thought-leaders, millions of supporters, community leaders, students, corporates, politicians, craftivists will make public declarations to show their love in the face of climate change. The Climate Coalition’s ‘Show the Love’ campaign aims to make sure that the government and big business know that the public cares about climate change and expects them to make Paris a pivotal moment in tackling it. The campaign aims to show politicians who are embarking on a general election campaign that tackling climate change is important to us because it will affect the things we love most, like our lifestyles, our children’s futures, our hobbies, passions, safety and well-being.

Oxfam Supporter, Stephen Fry “Climate change is already happening yet not a lot is going on when it comes to doing something about it. When you think about losing what you love because of climate change, it’s a no-brainer to want to see things change for good. It’s time our world felt the love. We need to stop climate change so that the things we love are not lost.”

RSPB Supporter Alison Steadman, “One of the many things I love but stand to lose are bees. They are SO small but SO vital – if we lose them, it would be devastating. The world would be far less colourful, far more hungry and the cost of replacing their service would be billions. It’s Valentine’s Day let’s not lose the things we love most, especially the birds and bees!”.

Sonnet 19

Shall I compare thee to a summer’s day?
Thou art more lovely and more temperate:
Rough winds do shake the darling buds of May,
And summer’s lease hath all too short a date:
Sometime too hot the eye of heaven shines,
And often is his gold complexion dimm’d;
And every fair from fair sometime declines,
By chance, or nature’s changing course, untrimm’d;
But thy eternal summer shall not fade
Nor lose possession of that fair thou ow’st;
Nor shall Death brag thou wander’st in his shade,
When in eternal lines to time thou grow’st;
So long as men can breathe or eyes can see,
So long lives this, and this gives life to thee.

Credits

Filming was shot by director Stuart Rideout via RSA Films with executive producer Scott Horan and director of photography Dan Holland.

Editor was David Webb at Final Cut.

Colourist was Steffan Perry at Framestore.