May 14

Samsung SlideLiner Case Study

Posted in: Animation


In a less than forgiving landscape, with consumer confidence trending towards GFC levels and unemployment at decade-long
highs, we were tasked with launching Samsung’s premium-priced Curved UHDTV Range.

The response was the award-winning Samsung SlideLiner, a world-first idea that existed somewhere in between sofa, rollercoaster, digital
activation, and promotion.

It garnered the brand a staggering $101,806,202 in earned media, drove $8.6m in sales and grew its UHDTV market share by 7.5%
– all at a time when the category was in its third consecutive year of declining sales.

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