S7 AIRLINES 'I Am You'


With a decidedly eclectic visual approach, we wanted to convey two worlds, one experienced through the limited lens of other people’s digital experiences – creating a distorted and ultimately ‘unrealistic’ depiction of the world, and the other was an invitation to go and experience the world and its unique cultures and subcultures yourself – be it the Wushu Martial Art Kids of Shaloan, the Drifters of Saudi Arabia, the Bosozoku of Japan, the Shamans of Altai or the eccentric characters of a ‘Burning Man’ type arts festival. Client: S7 Airlines Agency: Stereotactic CD: Gatis Murnieks Creative Group Head: Gabriel Mihailescu Senior Copywriter: Iulia Soare Agency EP: Pavel Karykhalin Agency EP: Sergey Yahontov Account director: Anna Zemskova Senior Producer: Anna Tafrova ProdCo: Stink London VFX: Blacksmith Music: Human Temp Sound Design: Jamie Foord + Salomon Ligthelm Service Production: Radioaktiv and Passion Pictures Executive Producer: Blake Powell Line Producer: Annabel Ridley Production Coordinator: Lucy Banks Production Manager: Andrew Lavene DP: Stuart Winecoff Director: Salomon Ligthelm VFX Supervisor: Iwan Swartz Colorist: Tom Poole at Company 3 Color Producer: Clare Movshon 1st AD: Tirso Rueda

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