Hasta La Motion!

Warner Bros. Consumer Products EMEA (WBCP EMEA) and DC Entertainment in association with Sanrio, the owner of the Hello Kitty brand, recently unveiled Rubie’s Masquerade as the EMEA dress-up licensee for DC Comics’ Hello Kitty.

WBCP EMEA EVP and GM Pilar Zulueta said in a statement: “We’re delighted to unveil Rubie’s as the dress-up licensee for DC Comics Hello Kitty.  They perfectly fit with our strategy to work with a small number of the highest calibre licensing and retail partners who share our vision of delivering ‘must have’ products that will drive innovation in licensing.”

Building upon an outstanding commercial relationship that spans more than 15 years, the costume giant will produce an inspiring and empowering range of costumes for girls that combine the cute and fashionable characteristics of Hello Kitty with the power, attitude and edginess of the iconic DC Comics Super Heroes Batgirl, Supergirl and Wonder Woman.

Rubie’s EMEA and Australia VP Chris Isitt added: “We’re thrilled to be collaborating with WBCP and Sanrio on this special project.  DC Comics characters account for some of our best performing lines and our Hello Kitty costumes sell well across Europe.”

Products will be available across the EMEA region from the end of 2014, and this unique consumer proposition will benefit from Warner Bros’ continual investment in the DC Comics franchise.