Hasta La Motion!

French ballet shoe company Repetto is running “Ce monde parle ballet” (The World Speaks Ballet), an advertising campaign in which young women turn their lives into dramatic stages. The first commercial in the Repetto World Speaks Ballet campaign, “Drama”, features a smartphone-powered public display of choreography. The second commercial, “Escape”, plunges into the imagination of young woman who has only one desire, to escape the bed of her one-night stand conquest. The third commercial in the series is yet to be revealed.

Repetto World Speaks Ballet Credits

The Repetto World Speaks Ballet campaign was developed at Marcel Paris by creative director Rémy Aboukrat, copywriter Kevin Salembier, art director Julien Boissinot, agency producer Rémy Guizerix.

Filming was shot by director Edouard Le Scouarnec via Ubiquity Films with director of photography Kaname Onoyama, producers Clément Gaucher Holmann and Gautier Lacaille, director of production Pierre-Arnaud Andrieu, choreographers Sébastien Bertaud and Maxime Thomas.

The campaign features dancers Marion Barbeau and Marion Gautier de Charnacé and actress Nadia Tereszkiewicz.

Colourist was Emiliano Serantoni at Firm Studio. Post production was done at Prodigious. Sound was produced by Clemens Hourriere.

Music for Escape is “Sexy World” by Norma Gladys. Music for Drama is an original song composed for the campaign.