Hasta La Motion!

Red Cross Flanders is marking International Red Cross Day, May 8, with “Red Cross History Lesson”, an animated film contrasting the impact of war-related symbols with the life-saving symbolism of the red cross. The Basque Cross, (lauburu) is associated with a death toll of 1229. The Maltese Cross, also known as the Amalfi cross, is the cross symbol associated with the Knights Hospitaller. Constantine’s cross, the labarum, incorporating the Chi Ro (Christus Rex) symbol, was associated with his successful military campaigns and a death toll of 110,000. The Iron Cross, associated with the Kingdom of Prussia and German Empire, is connected with the 16.5 million death toll of World War I. The Latin Cross, is connected with a death toll of 17 million. The Nazi swastika, also known as the hakenkreuz (hooked cross), is associated with the 60.5 million death toll from World War II. The Red Cross, is associated with the 45.52 million people saved since 1863.

Red Cross History Lesson Credits

The Red Cross History Lesson campaign was developed at Duval Guillaume​, Antwerp, by executive creative director Koenraad Lefever, creative team Nik Sluijs, Jasper Declercq, Joey Boeters, account director Patrick Clymans, account manager Jet Vervenne

The film was produced by designer Laurent Lejeune and animator Bart Callaerts. Sound was designed at Amp.Amsterdam.