Hasta La Motion!

Late capitalist networked culture is obsessed with improving performance. TED speakers are cult idols, sharing their commandments of success, productivity and personal achievement. On social networks our friends become brands, and brands become our friends. Self-help books are interchangeable with business philosophies, In the conference room – and the weekend supplements – we learn how to shape ourselves, how to be consistent, how to operate. Reduce entropy. Maximise consistency. Become an industry of one. You are an engine. One day you’ll fly away. Commissioned for Outcasting: Fourth Wall Festival, which runs in Cardiff from 25th September – 1st November 2014. Created by Alan Warburton. Music by Alan Warburton and Tom Hatfield. Thanks to Outcasting, which is funded by the Arts Council of Wales Festival Fund and Cardiff Contemporary.