Hasta La Motion!

Philips TV and Atomic Skis have launched “Afterglow”, a short film using massive lighting and LED suits to film skiers on the slopes at night in Alaska and British Colombia. Ski slopes were lit up using eight 4,000-watt lights, accented by smaller contrast and fill lights. Skiers wore suits each fitted with 7000 LEDs. ‘Afterglow’ celebrates the benefits of unique Philips Ambilight TV lighting technology and shows how light can completely transform an experience. Ambilight throws a glow of light matching on-screen colours onto the wall behind the TV thus virtually expanding the TV screen.

See the full 12 minute version, the shorter 3:22 version, and the behind-the-scenes video.

The ‘Afterglow’ campaign continues the ‘Beyond the Ordinary’ campaign, which was kicked off with summer’s ‘Lightwaves’ film. The campaign concept is based on intensifying action sport scenes with dramatic live lighting, to demonstrate unique Philips Ambilight background lighting.

The complete film will be presented at many more film festivals all over the world and in store on our Philips televisions. For instance, Afterglow has been selected to participate in the European Outdoor Film Tour, which tours nine countries across Europe every year from October until December. The movie has won Best Cinematography Award and the Best Short Movie Award at the Freeski Film Festival iF3.

Credits

The Philips Afterglow campaign was developed at Ahlstrand & Wållgren, Stockholm, by creative director Joakim Wållgren, associate creative director Cristopher Gedda Westrell, art director Johan Schonfeldt, agency producer Mark Baughen (Colony), account director Ulf Ahlstrand and account manager Helena Bengtsson.

Filming was shot by director/executive producer Nick Waggoner & director/editor Mike Brown via Sweetgrass Productions with producers Zac Ramras, Mike Brown, and Max Santeusanio, first AC Max Santeusanio, aerial cinematography team Nick Wolcott and Zac Ramras, guides Cam McClellan and Ken Bibby, gaffer Mark Stuen, key grip Kyle Metzger, best boy grip Shane Treat, cook AJ Frye, BTS unit Jason Mannings.

Skiers featured are Pep Fujas, Chris Benchetler, Eric Hjorleifson and Daron Rahlves.

The Afterglow project was supported by Atomic, Freefly Systems (MOVI), NiteRider, Golden Alpine Holidays, Alyeska Resort & Talvista Lodge. Filming was shot on location at Golden Alpine Holidays Sentry Lodge, Alyeska Resort, and the Alaskan Wilderness.