Hasta La Motion!

Paris Zoo (Parc Zoologique de Paris), at Muséum national d’Histoire naturelle (National Museum of Natural History) ran a print advertising campaign featuring baboons, lions, vultures and a panther along with Paris statues. “Wildlife is back in Town”, the text, tells us that the zoo will be re-opening in April. The Paris Zoo reopened for the public on April 12, 2014 after being closed for four-years for renovation. The campaign has won Gold for Print at the Clio Awards.

Credits

The Paris Zoo Wildlife Back in Town campaign was developed at Publicis Conseil, Paris, by chief creative officer Olivier Altmann, creative director Frederic Royer, copywriter Bangaly Fofana, art director Benoit Blumberger, photographer Ronan Merot, retoucher Adrien Benard, art buyers Jean-Luc Chirio and Flore Silberfeld, account supervisor Patrick Lara, business director Charlotte Baudry, account managers Adrien Dumont, Ann-Sibel Kaci, Thomas Valla, process manager Valerie Marquant, strategic planner Corinne Malsert, working with Paris Zoo marketing team Thomas Grenon, Frederic Vernhes, Fanny Decobert and Cecile Brissaud.