Hasta La Motion!

Nissan UK’s sponsorship of Team GB and ParalympicsGB athletes at the 2016 Rio Olympics is being promoted with “Do it for us”, a series of pranks played at the Rio 2016 athlete briefing. Two teaser films, intentionally corporate in their look and feel, were launched in the lead up to the campaign. Sir Chris Hoy suggested presenting Nissan’s version of Mo Farah’s “Mobot” pose, while Baroness Tanni Grey-Thompson suggested the silent move during interviews demonstrated the quietness of the Nissan Leaf. Hidden cameras caught the reactions of athletes as two brand managers (actors) asked them to put a range of silly symbolic actions into their performance, including steering into position, installing branded airbags in a boat. The wider #DoItForUs campaign is designed to give behind-the-scenes and unexpected access to the Team GB athletes through the games. The main Nissan Olympics Pranks TV commercial is supported by Facebook, Twitter and YouTube activity throughout the games.

Sir Chris Hoy presents the Nissan hand signal, while Baroness Tanni Grey-Thompson tells athletes they should promote the quietness of the Nissan Leaf by dropping their voices during interviews.

Rowers George Nash and Kat Copeland MBE, and gymnast Max Whitlock, are put on the spot by the Nissan Global Sponsorship brand team.

Nissan Olympics Pranks Credits

The 90-second TV spot was developed at Red Bee Creative by Hannah Ford and Jim de Zoete and director Olly Parsons.

Media was handled at Manning Gottlieb OMD.