Hasta La Motion!

Nike is running “Revolution in Motion”, a commercial celebrating the vigorous training regimen of notable athletes across the sporting spectrum, with a focus on the Nike Free shoe. The film features twelve athletes from the Nike roster: English track star Allyson Felix, American tennis champ Serena Williams, NBA star Kyrie Irving, Chinese track and field athlete Chinese track and field athlete Su Bingtian, Olympic Gold Medal-winning distance runner Mo Farah, Dutch athlete Dafne Schippers and Japanese boxer Ryota Murata, American football wide receiver Amari Cooper, American track and field athlete Matthew Centrowitz, American middle-distance runner Patrick Casey, American runner Sammy Silva and American track and field athlete Amy Cragg. Each athlete’s montage is cut and interspersed with the others, crafting mirror image effects to clearly show how literal self-reflection aligns with sports stars achieving their world-class forms.

“An athlete who is able to develop his or her innate natural abilities can run farther or faster, jump higher and become stronger, thus challenging performance boundaries and athletic records. This reality drives the ongoing development of Nike Free, including the innovation’s new auxetic midsole technology, which lets the foot, rather than the shoe, take the lead.”

Credits

The Nike Revolution in Motion campaign was developed at Nike by marketing team Ean Lensch and Amber Rushton, with producer Lisa Gildehaus.

Filming was shot by directors The Hoffman Brothers with executive producer John Beveridge, director of photography Max Goldman, art director Shane Valentino and producer Andrew Travelstead.

Editors were Max Koepke and Jason Dopko at Lost Planet with executive producers Gary Ward and Krystn Wagenberg.

Visual effects were produced at Framestore. Colourist was Tom Poole at Company 3. Sound was produced at DigiOne. Music was composed at Resonate.