Hasta La Motion!

The circle – across architecture, staging, branding and broadcast design. Antibody, powered by the formidable production resources of Elastic, directed this package of logos, animations and video content for MTV’s signature event. The logo was monochrome, minimalist and geometric – and circular. For the in-show video content, this circular form exploded into vibrant, crazy generative turbines of colour, form and movement – each a unique sculptural “signature” of the video they represent. Or, as we affectionately called them, donuts. Executive Producer: Lee Lodge Coordinating Producer: Chase Simonds Production Coordinator: Sara Miller _ Design Studio: Elastic Creative Director: Patrick Clair Design & Animation Lead: Raoul Marks Designer: Paul Kim Animation: David Do, Peter Murphy, Alan Chen Producer: Carol Collins Executive Producer: Jennifer Sofio Hall _ Editorial: Rock Paper Scissors Editor: Austyn Daines Assistant Editor: Arielle Zakowiski Producer: Lauren Wilson _ Audio Design: Cryptext Additional Audio Design: Trumpdisco