MIE: BBC Sport Promo

M-I-E is a London based creative studio specialising in animation. Here is their latest project for BBC Sport; University Boat Race, a fully animated promo announcing the 2011 boat race on the river Thames between the Cambridge and Oxford teams. The brief was fantastic and the client asked us to take inspiration from the famous 19th century japanese print “The Great Wave off Kanagawa” by Hokusai, and also from one of our own films, “Lucky”.

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