Hasta La Motion!

BagTray – an inventive solution to make takeaway more convenient McDonald’s Hungary and DDB Budapest embarked on a groundbreaking innovation: the paper bag that so far only served as a food carrier is now equipped with a cardboard tray. With one simple tearing movement by the perforation at the bottom of the bag, it can be separated from the upper part and then we can enjoy our meal in the usual manner, on a tray. The innovation makes out-of-McDonald’s consumption experiences even more convenient in locations such as the car, in the park or in the office. CREDITS: Chief Creative Officer: Péter Tordai Head of Art/Art director: Guilherme Somensato Copywriter: Vera Länger, Giovanni Pintaude Illustrator: Adrián Bajusz Product Designer: Márk Dávid, András Bálint Animation: Réka Horányi, Anita Kolop Business Director: Judit Majosi Account/Producer: Rozália Szigeti Promo film: Somnium Studio