Hasta La Motion!

ManKind, a charity supporting male victims of domestic abuse in the UK, ran a fascinating experiment in London recently exploring public reactions to domestic violence in which the perpetrators are women. In response to the elevator brawl involving Solange Knowles and Jay-Z, Mankind got talking, not about #WhatJayZSaidToSolange, but about the domestic abuse, and about men and women. Would people interfere if they saw a man attacking a woman? Most likely. But would they intervene if they saw a woman attacking a man? The campaign is backed up with the hashtag #ViolenceIsViolence.

http://www.youtube.com/watch?v=u3PgH86OyEM

The ManKind Initiative, based in Taunton, Somerset, is a national charity which runs a help-line, information and referral service for male victims of domestic abuse and domestic violence.

Credits

The Violence is Violence campaign was developed at Dare, London, by chief creative officer Sean Thompson, creative strategist/creative Andrew Bevan, creatives Chloe Pope and Jessica Morris, head of design Kerry Roper and producer Karen Egan.

Filming was shot by director David Stoddart via Dark Energy Films with producer Matt Brown, director of photography Katie Swain, film crew Tom Ralph and Jack Abbot, and sound producer Steve Anderson.

Post production was done at Big Buoy by editor Sam Bould, second editor Shaun Gardiner, Flame operator Jack Stone and producer Katie Truelove. Grading was done at Smoke & Mirrors by colourist Dan Moran. Sound was designed at Wave Studios by Tony Rapaccioli.