Man vs Magnet – Girl Hub


Man vs Magnet team up again to create an emotive film for The Girl Effect. ‘Smart Economics’ tells the story of 5 girls in Ethiopia, the challenges they face and their potential to contribute to society. The Girl Effect is about leveraging the unique potential of adolescent girls to end poverty for themselves, their families, their communities, their countries and the world. Matt crafted a unique technique for the film cleverly using collage and real photographs from Ethiopia. #smarteconomics Credits: Crew: Production Company: Nottoscale EP- Dan O’Rourke Producers: Sarah Butterworth, Kelly Ford Directed by Matt Smithson Design: Matt Smithson, Jimmy Simpson Animation: Matt Smithson, Jimmy Simpson Character Animation: Arthur Metcalf Additional Animation: Katie Smithson Script Development: Tom McConville Music: Josh Smoak – Eastward / Sunday Ent. sundayent.com/

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