Jul 12

LEGO: Everything is NOT Awesome

Posted in: Animation

UPDATE: This video has been removed from Vimeo, just as it was removed from YouTube prior to that, due to a takedown request from Warner Bros.

What begins as a delightful frozen moment (pardon the pun) in the Arctic turns into an unnatural disaster in this PSA from Greenpeace urging Lego to reconsider its ties to oil giant Shell.

According to Greenpeace:

Shell’s global advertising deal with Lego is part of a carefully thought-out strategy by Shell to buy friends who can make its controversial Arctic drilling plans look acceptable and misleadingly associate it with positive values. Lego is one of the most beloved and admired toy companies in the world, and Shell knows that this deal will not only increase profits, but also improve the reputation of a company known for recklessly threatening the fragile arctic ecosystem.

The spot’s soundtrack is an ironically downtempo version of the infectious “Everything is Awesome” anthem from The Lego Movie.

Credits

Agency: Don’t Panic!
Director: Martin Stirling

Currently looking for more complete credits.

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