Hasta La Motion!

Kyle Bean directed this TVC campaign for Land O Lakes to highlight the natural ingredients that go into their spreadable butter. The concept that Kyle developed with the Martin Agency was a simple one – to literally show a dinner setting transform into a beautiful Country landscape, complete with farm pastures, using the always present butter tub as the trigger device. He worked with a team of expert crafts people to create the charming miniature table sized farm-scape which comes to life through the magic of stop motion animation. Drawing parallels with the spreadable nature of the butter itself, the farm pieces glide smoothly over the tabletop and come together like a jigsaw puzzle. Director: Kyle Bean Production Co: Hornet Executive Producer: Hana Shimizu Head of Production: Sang-Jin Bae Development Producer: Kristin Labriola Producer: Dez Stavracos Line Producer (live-action): Patrick Duguid Editor: Anita Chao PRE PRODUCTION Storyboard Artist: Elena Manetta Set Designer: Kyle Bean Style Frames: Bryan Lashelle Sign Typography Design: Nicholas Fredrickson LIVE ACTION Director: Kyle Bean Line Producer: Patrick Duguid Assistant Director: Ezra Sumner Director of Photography: Toby Howell VFX Supervisor: John Mattiuzzi Food Stylist: Lucy Ruth Hathaway Food Stylist Assistant: Lizzie Wedderburn 1st AC: Jon Mitchell 1st AC stop motion: Max Halstead Gaffer: Robin Brigham Electric & Grip: Paul Burns, Rob Stewart Stop Motion Animator: Andy Biddle Stop Motion Animator Assistant: Luke George Animation Rigger: Robin Jackson Production Designer: Jack Kirby Lead Model Maker: Tim Warren Model Maker: Emma Rose Dade, Victoria Lees Art Dept. Assistant: Henry Rollins Model Maker Trainee: Jason Larcombe Script Supervisor: Jane Fryers VTR: Chaz Northam DIT: Vlad Martins Production Manager: Katie Keith Production Assistant: Charlie Jones Production Runner: Charlie Doris Studio Manager: Elizabeth Day Catering: Konrad Lindholm Talent Agency: Hired Hands Talent: Mirabel Stuart POST-PRODUCTION Lead Compositor: John Mattiuzzi Compositor: Rachel Rardin, John Stanch, Xiaoxiao Tang Colorist: Evan Kultangwatana AUDIO Audio Post Facility: Rainmaker Producer: Kristin O’Connor Sound Designer and Mixer: Mike O’Connor VO Artist: Custom Music: Lullatone AGENCY SVP, Executive Creative Director: Andy Azula SVP, Creative Director: Anne-Marie Hite Associate Creative Director: Tara Gorman Senior Copywriter: Lassiter Stone Executive Producer: Pamela Mahan VP, Group Account Director: Carey Ely Account Supervisor: Sarah Smith Junior Content Producer: M.A. Williams Project Manager: Stephanie Strickland Ashworth Financial Affairs Manager: Elizabeth Moore Business Affairs Supervisor: Alice Isner CLIENT Chief Marketing Officer: Tim Scott Director, Integrated Marketing: Julia Anderla Marketing Director: Catherine Fox Director, Test Kitchens: Becky Wahlund