Hasta La Motion!

T-Mobile is running a Super Bowl commercial featuring Kim Kardashian West, promoting the teleco’s Data Stash plan. Kim presents what appears to be a public service announcement with a sense of self-mockery. Labelled as Kim Kardashian Famous Person, she lets viewers know that by allowing carriers to take back unused data at the end of each month they’re missing out on seeing selfies of her outfits and vacation videos. Kim announced the debut of the Kim Kardashian T-Mobile commercial on the Conan O’Brien show with a Tweetpic. “So excited! Going to be in a @TMobile ad! Only sad part was no @JohnLegere sighting. See it on @ConanOBrien tonight! ”

Credits

The Kim Kardashian T-Mobile Data Stash ad was developed at Publicis Seattle by chief creative officer Andrew Christou, executive creative director Jason Lucas, creative director/copywriter Scott Kaplan, copywriter Peter Rosch, director of integrated production David Logan, executive producer Jen Allen, head of broadcast Adam Oliver.

Filming was shot by director Paul Hunter via Prettybird with executive producer Kerstin Emhoff, head of production Tracy Hauser, line producer Julia Roberson, director of photography Jeff Cronenweth, and production designer Michael Gaw.

Editor was David Brodie at Rock Paper Scissors with executive producer Angela Dorian and producer Dina Ciccotello.

Visual effects were produced at Method Studios by senior VFX supervisor Benjamin Walsh.

Music was produced at Search Party Music by producer Meghan Currier and Matthew Hollingsworth.